Triggit Announces New VP of Strategic Accounts

Posted by Triggit on 08/26/2010 | Permalink | Comments (0)

SAN FRANCISCO, CA, Aug 27, 2010  -- Real-time digital media bidding platform Triggit Inc. (http://www.triggit.com) today announced the addition of Bruce Gilburne as the tech company's new Vice President of Strategic Accounts. Gilburne joins Triggit with more than 15 years of experience in internet sales for top-tier financial companies.

Gilburne previously served as Director of Business Development at Adchemy Corporation where he helped clients utilize highly intelligent, proprietary technology designed to optimize search and display advertising while maintaining annual online marketing budgets. Under his leadership, the company acquired lead generation contracts with five major auto insurance carriers. Gilburne has also successfully worked with clients in the finance, dating, real estate, education, and travel sectors.

"We are obviously excited to have Bruce on our team," said Triggit CEO Zach Coelius. "He will have an immediate and large impact here at Triggit, especially at a time when the RTB industry is experiencing so much growth. Triggit is redefining how digital media is bought and sold, and Bruce has the experience it takes to get this technology into the hands of companies of all sizes, including ad agencies."

"It's hard not to be evangelical once you've experienced how RTB works," said Gilburne. "I sincerely enjoy seeing companies reach p erformance goals by utilizing this technology. Triggit has the expertise and services to create as many user groups as necessary, based on content, site interaction, and other characteristics for precise message customization."

Triggit, which recently announced $4.2 million in series A funding from Spark Capital and Foundry Group, is the leading developer of online advertising technologies for buying media using real time bidding.  Triggit works with innovative marketers and their agencies to deliver unparalleled scale, efficiency and effectiveness in media buying.  Based in San Francisco, Triggit is backed by Foundry Group, Spark Capital and industry angel investors.  For more information visit http://www.triggit.com

Follow Triggit @ www.twitter.com/triggt or become a fan at www.facebook.com/triggit.

Susan is featured as Woman to Watch

Posted by Triggit on 08/09/2010 | Permalink | Comments (0)

Susan (Triggit's co-founder and COO) is featured as a Woman to Watch by women 2.0.   Neat Stuff! 

Five Female Founders & COOs to Watch

OMG Trading Desk takes to Triggit!

Posted by Triggit on 07/21/2010 | Permalink | Comments (0)

 

The Triggit T-Shirt Goes Big Time.

(From right to left: Zach Coelius, CEO, Triggit Inc & Steve Katelman, OMG Trading Desk)

Post on Adexchanger Today: Why Real-Time Bidding Wins

Posted by Triggit on 07/13/2010 | Permalink | Comments (0)

I have a post today that talks about why real time bidding will eventually look at every impression on Adexchanger today.  You can find it here: Why Real-Time Bidding Wins

Triggit in the MIT Technology review

Posted by Triggit on 07/09/2010 | Permalink | Comments (0)

The MIT technology review wrote a nice article about Triggit and our technology today.  You can check it out here: Triggit in the MIT Technology Review

Zach speaking at OMMA Ad Nets and Dapper panel in LA on the 19th

Posted by Triggit on 06/29/2010 | Permalink | Comments (0)

I will be speaking on a panel about RTB at OMMA's Ad Nets in LA on the 19th of July.  Let me know if you would like to connect there.  I will also be part of Dapper's panel that evening at the Rubicon offices about fixing advertising.

Triggit Press

Posted by Triggit on 06/24/2010 | Permalink | Comments (0)

Thanks to everyone for their wonderful emails and calls.  We are super excited to have Santo and Seth joining the team today.

Here is a roundup of the press today

Techcrunch

AdExchanger

Mediapost

Seth Levine

Triggit Raises $4.2MM Series A Led by Foundry Group and Spark Capital

Posted by Triggit on 06/24/2010 | Permalink | Comments (0)

Funding to expand internationally and support rapid growth. 

 

SAN FRANCISO, California. –(June 24, 2010) Triggit, the leading developer of technologies for buying media using real-time bidding, today announced $4.2 million in series A funding from Spark Capital and Foundry Group.   Seth Levine, Managing Partner at Foundry Group and Santo Politi, General Partner at Spark capital will be joining the board.   Also participating in the round through the conversion of their previous investments are Brett and Scott Crosby, the founders of Urchin; Asher Waldfogel, the founder of Peakstream and Tollbridge Technologies; Ben Narison, founder of Fashionmall.com; Joe Spieser and Alex Zhardanovsky, founders of Epic Advertising; Gilad Elbaz, the founder of Applied Sematics; Reid Hoffman, the founder of Linkedin; TriplePoint Capital; DG Incubation; Joi Ito; Charles Sprincin; and Eric Stein. Triggit intends to use the proceeds of the round to support its continued rapid growth and to begin international expansion.

 

Triggit is at the forefront of a platform shift in online advertising.  With the recent development of real time bidding and open exchanges, a transparent marketplace with over 15 billion transactions a day has emerged, enabling publishers and advertisers to easily buy and sell media.   Triggit provides technology to advertisers buying on these real-time exchanges, enabling them to execute buys conducted in milliseconds, over 100,000 times per second.   Triggit’s clients, including leading agencies and Fortune 500 marketers, use this technology to run advertising campaigns with unparalleled efficiency, scalability, transparency and effectiveness.  

 

“We are delighted to have Seth Levine and Santo Politi joining the Triggit team,” said Zachery Coelius, CEO of Triggit.   “Their experience and knowledge of the quickly changing online advertising space is second to none.   It will be tremendously helpful to have them on our side as we try to keep up with the growth we are currently enjoying.”   

 

“Real-time bidding is completely changing the advertising landscape. Advertisers and brand marketers need to align their approach with ROI-driven models, and they need to make smart buying decisions at warp speed.”  Said Santo Politi General Partner of Spark Capital.   “Triggit is giving advertisers the tools they need to succeed in this new era. Its self-service platform is the first to be built specifically for real-time bidding in media marketplaces, giving advertisers the ability to reach target audiences with precision -- and yield the best possible returns from their campaigns.”

 

"Triggit sits at the center of the shift in online advertising to more programmatic buying - leveraging the emerging real time bidding exchanges to allow advertisers unprecedented access to ad inventory," said Seth Levine, Managing Director of Foundry Group. "By giving advertisers tools to plan and onboard campaigns and the ability to leverage both first and third party data, Triggit has developed a powerful platform to allow advertisers to more effectively reach specific audience and run more effective campaigns."

 

About Triggit

Triggit is the leading developer of technologies for buying media using real time bidding.  Triggit works with innovative marketers and their agencies to deliver unparalleled scale, efficiency and effectiveness in media buying.   Based in San Francisco, Triggit is backed by Foundry Group, Spark Capital and industry angel investors.  For more information visit http://www.triggit.com

 

About Spark Capital

Spark Capital is a venture fund based in Boston, Mass. with investments focused on the conflux of the media, entertainment and technology industries. Over the last decade, Spark has been instrumental in the development of new markets and market leaders such as Akamai Technologies, Qtera, Aether Systems, Novatel Wireless, Twitter, 5Min, AdMeld, Verivue and Tumblr. With deep experience and $622 million under management, Spark Capital provides world-class entrepreneurs and revolutionary companies with the resources to succeed in today's marketplace. To learn more, visit www.sparkcapital.com.

 

About Foundry Group

Foundry Group is a venture capital firm focused on investing in early-stage information technology, Internet, and software startups. In addition to providing the necessary venture capital to get a company up and running, Foundry Group is committed to leveraging their experience in starting and growing companies, expertise in the technology industry, and network of relationships to help great entrepreneurs turn great ideas into great companies. Foundry Group is based in Boulder, Colorado, and invests in companies located across the United States. For more information, visit www.foundrygroup.com.

 

###

 

Contact Zachery Coelius

415-738-8822

zach@triggit.com

 

   

 

 

 

 

Congrats to Invite Media!

Posted by Triggit on 06/03/2010 | Permalink | Comments (0)

We want to give a shout-out to Invite Media. After all, a rising tide floats all boats. The company is having a great week after Google announced it's adding the demand-side platform (DSP) to its advertiser technology. Congrats to Zach, Nat and the rest of the Invite crew!

Founded in 2007 by students at the University of Pennsylvania and headquartered in NYC, Invite allows agencies to bid in real time on individual ad impressions with a universal platform. Google isn't revealing how much they purchased Invite for, however, All Things D, the first to report on the acquisition, says the price was $70 million. MediaMemo’s Peter Kafka says Google will keep Invite Media running as a stand-alone unit for the time being but will later integrate the company into DoubleClick for Advertisers product, he adds. Everyone in the industry will be following this story closely. Way to go Invite!

The DSP space has exploded in the past year but the spotlight is shining on companies that focus on technology, data inventory, and transparency. Want to take advantage of the power of real time advertising? Triggit puts the power in your hands. We're here to help you get started.

Adexchanger posts

Posted by Triggit on 05/11/2010 | Permalink | Comments (0)

For those of you who missed them here is a collection of Adexchanger articles from the last year that Zach wrote.

Your DSP has RTB

Defragmenting Media with Real Time Bidding

RTB: Our New Game of Musical Chairs

Why Real Time Bidding (RTB) is an Open Software Standard

More coming soon.