Funding to expand internationally and support rapid growth.
SAN FRANCISO, California. –(June 24, 2010) Triggit, the leading developer of technologies
for buying media using real-time bidding, today announced $4.2
million in series A funding from Spark Capital and Foundry Group. Seth Levine, Managing Partner at
Foundry Group and Santo Politi, General Partner at Spark capital will be joining
the board. Also participating in the round through
the conversion of their previous investments are Brett and Scott Crosby, the
founders of Urchin; Asher Waldfogel, the founder of
Peakstream and Tollbridge Technologies; Ben
Narison, founder of Fashionmall.com; Joe
Spieser and Alex Zhardanovsky, founders of Epic Advertising; Gilad
Elbaz, the founder of Applied Sematics; Reid
Hoffman, the founder of Linkedin; TriplePoint
Capital; DG Incubation; Joi Ito;
Charles Sprincin; and Eric Stein. Triggit intends to
use the proceeds of the round to support its continued rapid growth and to begin
international expansion.
Triggit is at the forefront of a platform
shift in online advertising. With
the recent development of real time bidding and
open exchanges, a transparent marketplace with over
15 billion transactions a day has emerged,
enabling publishers and advertisers to
easily buy and sell media.
Triggit provides technology to advertisers buying on these
real-time exchanges,
enabling them to execute buys conducted in milliseconds, over
100,000 times per second. Triggit’s clients, including leading agencies and
Fortune 500 marketers, use this technology to run advertising campaigns with
unparalleled efficiency, scalability, transparency and effectiveness.
“We are delighted to have Seth Levine and
Santo Politi joining the Triggit team,” said Zachery Coelius, CEO of
Triggit. “Their experience
and knowledge of the quickly changing online advertising space is second to
none. It will be
tremendously helpful to have them on our side as we try to keep up with the
growth we are currently enjoying.”
“Real-time bidding is completely changing the advertising landscape.
Advertisers and brand marketers need to align their approach with ROI-driven
models, and they need to make smart buying decisions at warp speed.” Said Santo Politi General Partner of
Spark Capital. “Triggit is giving advertisers the tools
they need to succeed in this new era. Its self-service platform is the first to
be built specifically for real-time bidding in media marketplaces, giving
advertisers the ability to reach target audiences with precision -- and yield
the best possible returns from their campaigns.”
"Triggit
sits at the center of the shift in online advertising to more programmatic
buying - leveraging the emerging real time bidding exchanges to allow
advertisers unprecedented access to ad inventory," said Seth Levine,
Managing Director of Foundry Group. "By giving advertisers tools to plan
and onboard campaigns and the ability to leverage both first and third party
data, Triggit has developed a powerful platform to allow advertisers to more
effectively reach specific audience and run more effective campaigns."
About Triggit
Triggit is the leading developer of
technologies for buying media using real time bidding. Triggit works with innovative marketers
and their agencies to deliver unparalleled scale, efficiency and effectiveness
in media buying. Based in
San Francisco, Triggit is backed by Foundry Group, Spark Capital and industry
angel investors. For more
information visit http://www.triggit.com
About Spark Capital
Spark Capital is a venture fund based in Boston, Mass. with
investments focused on the conflux of the media, entertainment and technology
industries. Over the last decade, Spark has been instrumental in the
development of new markets and market leaders such as Akamai Technologies,
Qtera, Aether Systems, Novatel Wireless, Twitter, 5Min, AdMeld, Verivue and
Tumblr. With deep experience and $622 million under management, Spark Capital
provides world-class entrepreneurs and revolutionary companies with the
resources to succeed in today's marketplace. To learn more, visit www.sparkcapital.com.
About
Foundry Group
Foundry Group
is a venture capital firm focused on investing in early-stage information
technology, Internet, and software startups. In addition to providing the
necessary venture capital to get a company up and running, Foundry Group is
committed to leveraging their experience in starting and growing companies,
expertise in the technology industry, and network of relationships to help
great entrepreneurs turn great ideas into great companies. Foundry Group is
based in Boulder, Colorado, and invests in companies located across the United
States. For more information, visit www.foundrygroup.com.
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Contact Zachery Coelius
415-738-8822
zach@triggit.com