Triggit Secures $6 Million in Additional Funding, Led by North Atlantic Capital
Funds to accelerate new products and hiring as retargeter reaches 1.1 billion monthly unique user milestone Triggit, the global leader in enterprise retargeting on Facebook, announced today it had secured $6 million in funding extend its lead in the Facebook retargeting landrush, led by North Atlantic Capital, joining existing investors Spark Capital and Foundry Group. The new funding comes at a time of amazing, accelerated growth at Triggit. Recognized internationally for best-in-class dynamic retargeting on Facebook and other ad exchanges, Triggit is investing more in engineering and talent to deliver continued high-performance campaigns for advertisers through News Feed retargeting and … Read More
Facebook Retargeting On News Feed Is Now Live
The front page of our generation’s newspaper looks very different from the one our parents read. In fact, it is no longer a newspaper – it’s Facebook, on desktop, smart phones and tablets, run by computers generating content tailored to your interests because it comes from your personal network. Facebook is 20% of the Internet, and the majority of that is the News Feed, where people scroll, scroll and then scroll some more to find personalized, relevant social content. Now, that never-ending content stream is ready to include *your* hyper-relevant, dynamic retargeting ads. That’s right! Starting today, Triggit’s advertisers can … Read More
Ten Frequently Asked Facebook Exchange Questions
Today’s blog is cross-published with FBPPC. By Prachi Mishra, Marketing Associate Since the Facebook Exchange went live, we’ve been fielding questions from hundreds of the world’s largest e-commerce and travel advertisers. And while we’ve gotten nearly every question in the book when it comes to retargeting on Facebook, we’ve noticed that there were several that kept coming up. So we decided to revamp our new FAQ section and, in the process, honed in on the top 10 questions the world’s largest direct marketers ask about the Facebook Exchange. 1. How does Facebook Retargeting work? Let’s look at the example below. … Read More
How to Go 100% Dynamic With Your Travel Campaign
By Sam Mitchell, Accounts Analyst After personally overseeing millions of dynamic travel ads flowing through our servers and driving relevant retargeting on Facebook, it’s clear to me that global travel advertisers are extremely well-suited to Triggit’s dynamic creative offering. With hundreds of origins/destination pairs, thousands of packages, tens of thousands of hotels and millions of unique visitors, large travel sites have near-infinite travel permutations. Only constantly changing, personalized, interesting ad units will reignite and convert intent-laden cookie pools. Unlike a dynamically generated e-commerce ad unit (pretty straightforward: show a user an ad for a product they clicked on or one … Read More
Getting the most out of dynamic ad copy on the Facebook Exchange
Today’s blog post is cross-published with FBPPC. By Steve Palombo, Sr. Account Executive I often read and hear skepticism from industry pundits, conference attendees, and even potential clients regarding the viability of the format of Facebook Exchange, or the Marketplace ad. I am often asked, “What can Triggit possibly do within the confines of the Facebook ad unit? And how do you do it in 90 characters or less? Who reads that stuff anyway?” At first glance, the image space looks tiny and the text limitations is like writing a haiku for anyone trying to write Facebook ad copy. In fact, … Read More
Who’s Winning On Facebook Exchange, Where, & Why?
By Zach Coelius Since Facebook Exchange (FBX) launched last year, Triggit has been inundated with large direct response advertisers worldwide wanting to try out this most promising new channel. Our Engineering and Accounts teams have worked tirelessly to bring intent-laden retail, travel, finance, auto & other cookie data to Facebook so that good advertisers could connect with their customers in a massive, brand-safe setting. While we and other FBX partners have sung FBX’s ROI story from the infographic rooftops, no one’s revealed exactly who’s winning this game, where they’re winning, and why some are winning more than others. With hundreds … Read More
Facebook Exchange Ads: It’s not about you. It’s all about me.
Today’s blog post is cross-published with FBPPC, the leading source for Facebook advertising news and views. By Christina Park On Facebook, I find most people, including myself, to be incredibly self-absorbed. The content that we’re drawn to are the posts, pictures, and comments that are most relevant to us. My next logical leap would be to think that this type of mentality would naturally extend itself to the ads we see on Facebook. So my first question we ask our clients is, “Who and then what?” Who do you want to show your ads to, and what do you think would … Read More
Triggit Hosts First Padrino Meetup in San Francisco
This is cross-posted from the official Padrino blog and written by the original authors of Padrino. By Nathan Esquenazi One of our core Padrino members DAddYE has moved to San Francisco recently and has joined as a developer at Triggit. The Padrino core team has always been a very distributed team with each of us living in different places until recently. Since Davide, Josh and I all live in the city now, we thought it would make sense to host our first meetup in San Francisco. Triggit has graciously agreed to let us use their office for the meetup and some … Read More
Triggit’s going to Paris and London!
*Updated January 24th with new event details. Triggit to host two new roadshows in 2013 in Europe by popular demand, celebrates new London office opening After closing out last year with explosive international growth and hosting our first international Facebook Exchange roadshow in Brazil, Triggit’s hitting the road again and announcing new roadshow dates for Europe! By popular demand, Triggit’s headed to London and Paris, two cities that boast the most number of Facebook users in Europe. As always, we’ll have free drinks, food, and of course, great content about the Facebook Exchange. If you want to reserve your spot … Read More
Triggit’s FBX Retargeting Playbook for 2013
Tips & Strategies from the First Facebook Exchange Noel By Christina Park Marketing@Triggit Advertisers who began retargeting on Facebook Exchange in 2012 saw results that they hadn’t seen since 2002. On average, advertisers were seeing 4-6x higher return on ad spend at ⅕ the cost of anywhere else, making the Facebook Exchange the best converting and most efficient online marketing channel to date. Numbers like these made large direct advertisers with an aggregate of half a billion monthly unique site visitors rush to retarget on Facebook with Triggit in time for the holidays. So, how did the Facebook Exchange do … Read More
Triggit 2013 Predictions
Zach Coelius CEO, Triggit Without a doubt, 2012 was the best year in Triggit’s history. In the past 12 months we have grown more 300% in both revenue and staff. We launched our best product to date with FBX. We signed incredibly important advertisers all over the world. And we are having more fun than ever before. Last year was nothing short of awesome. Thank you to everyone who made it possible. But as good as 2012 was, I am incredibly bullish for 2013. Here are my predictions: First and foremost, 2013 is going to be great year for the … Read More
2012 Predictions Reviewed
By Zach Coelius CEO, Triggit Wow, for being such an amazingly good year for Triggit, I sure whiffed on my predictions for 2012. Somehow, I missed across the cheap viagra tablets board and yet the last 12 months have been the best we have ever had. What can I say other than I hope I do just as well for 2013. Here is what I would say a year later: “1. Google. 2012 is going to be the year of Google just like it was in 2010 and 2011. The boy and girls over there have built an amazing stack, market … Read More
Óla, São Paulo!
The Facebook Retargeting Landrush Roadshow series finally came to its last 2012 stop last week in São Paulo, Brazil The weather wasn’t the only thing muito quenteon a December night in São Paulo. Despite being 6,400 miles away, our last roadshow in Brazil was a packed house with over 100 people in attendance – nearly the max capacity for our venue, the lovely Bar Santa Julia. Perhaps we should have guessed that Brazil was hungry for more information about Facebook Exchange, as it’s a country that boasts the 2nd highest number of Facebook users in the world. They’re not slowing … Read More
Triggit completes $7.4 million Series B, led jointly by Spark Capital and Foundry Group
Triggit prepares to expand aggressively for Facebook Exchange in Asia, South America and Europe; reports 300% topline revenue growth since FBX launched in June November 29, 2012 – San Francisco, CA- Triggit, the global leader in retargeting on Facebook, announced today it had secured $7.4 million in Series B funding led by Spark Capital and Foundry Group, with participation from earlier angel investors. The Series B funding announcement comes at a time of incredible growth at Triggit. As a leader in retargeting on Facebook, Triggit partners with several top 1000 online direct response advertisers, like Kmart and Lowes. With hundreds … Read More
Triggit says ‘ciao’ to last roadshow event of the year
Last event of 2012 about the Facebook Exchange to be held in São Paulo, Brazil As winter approaches Triggit’s escaping to 90 degree temperatures in the beautiful city of São Paulo, Brazil, to end a series of panels educating the o order viagra nline advertising industry about the Facebook Exchange opportunity. Brazil was an obvious location to host our first ever international event about FBX as it’s a country that boasts the second highest number of Facebook users. The interest from advertisers was so great that we already had 80 out of 100 spots filled the first week of November … Read More
Highlights and Recaps from Triggit’s Last US FBX Roadshow of the Year
In Chicago, dozens of people showed up to yet another sold out roadshow about the Facebook Exchange. Attendees included members from all across the industry including several large advertisers, agencies and FBX partners. Enjoy the highlights the event below; For the full album, click here. Enjoying the food and drinks at the HardRock Hotel Chicago. Moderator Geoff Price introduces our all-star panel. Brad Keown addressing a question about how FBX does not use demographic information to retarget. Attendees taking and sharing notes on the impact the Facebook Exchange is making as a direct marketing response channel. We have one last … Read More
FBX + Dynamic Creatives: Crushing It
Today’s blog post is cross-published with FBPPC, the leading source for Facebook advertising news and views. By Christina Park Since the Facebook Exchange launched two months ago, the data analytics team here at Triggit has been finding more and more evidence that proves the Facebook Exchange is the biggest opportunity for direct response marketers to jump on since paid search. In case you’ve missed it, let’s recap the reasons why Facebook is breeding a retargeting landrush: #1) Scale: Over one billion people – including most of your customers – are literally parked on Facebook and browsing on the site all … Read More
Announcing our SES Chicago Roadshow Panelists
Third leg of the Facebook Retargeting Landrush to include Facebook, partners, and industry experts By Prachi Mishra, Marketing As the temperatures start to drop and the holiday season approaches, Triggit is more energized than ever to hit the road and spread the word about the Facebook Exchange. We’ve finalized the lineup for our third roadshow, which will be held during SES in Chicago next Wednesday, Nov 14th, at the HardRock Hotel. We’ll have free drinks, food, and of course, great content, starting at 6:30 PM CST. The hotel is just across the street from SES for those of you who … Read More
Why the Facebook Exchange ends the viewability debate
This latest data insight was unveiled at last Thursday’s SF Roadshow. To be the first to hear fresh new insights, sign up now for the next roadshow at 11/14 in Chicago at SES! Cheapest online price for generic viagra By Christina Park Advertisers have been spending a lot of time and money trying to adopt the “viewable impression” standard, i.e. only paying for ads that are actually seen, not just served. It’s becoming more and more important for advertisers to capture a person’s attention as effectively as possible as users bounce from site to site at high velocity in an … Read More
Sold out SF Roadshow recap and pictures
Thursday’s sold out “The Facebook Retargeting Landrush” event included attendees from Facebook, agencies, large advertisers, and other FBX partners. We’ve picked some photos from the event below, but feel free to view the rest of them here! People begin streaming in 15 minutes early and by 6:45 PM it’s already a packed house One of our guests busies himself viewing the infographic we released at our NYC roadshow about FBX Seats fill up quickly as everyone quiets themselves for the presentation led by Triggit’s head of sales and marketing, Chris Zaharias Our all-star panel (from left to right): Brian Anderson … Read More
