Let’s face it, “data” has become a huge buzzword in the world of online advertising, and the more people talk about it, the more complicated it seems. At Triggit, we truly believe in unlocking the value of your customer data, … Read More
2011 was quite a year for those of us at Triggit. Once again our revenue grew exponentially, our team more than doubled in size, we expanded into in-stream video and mobile, and we landed some huge clients. As an old … Read More
As the end of the year slowly creeps towards us, the time has come to take a look back at the last year while looking forward to the New Year. Before publishing my predictions for 2012, let’s see how the … Read More
In the great attribution debate of display advertising, it often feels as though we have click-through metrics in one corner and view-through in another. While many polarizing articles, with tag lines such as “Kill the Click,” have been written to … Read More
Digiday’s annual Data Marketing Summit kicks into high gear today in Deer Valley, Utah. Industry professionals will be speaking on a range of topics from data vendor management to the state of Big Data. Zach Coelius, CEO of Triggit, will … Read More
Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their … Read More
Background Kodak Gallery is a service that allows users to upload and store photos, as well as create and purchase one-of-a-kind cards, books, prints, and gifts with the stored files. Although seeing success testing various DSPs for customer acquisition efforts, … Read More
Exchange forecasting: gain campaign insights without spending a penny. Now, for advertisers and agencies with large budgets tied to data-driven campaigns, Triggit offers the new Triggit Exchange Forecasting Tool. With this tool, advertisers are able to get a clear sense … Read More
As advertisers clamor for more interactive and engaging ad formats, we often hear a call to publishers and platforms to support bigger ad sizes. With display industry giants like AOL now offering display ads up to four times the size … Read More
Full Campaign Controls From defining your campaigns to creating offer targeting parameters and uploading your creative, the RTB Platform leaves full control of your campaign in your hands. Site List Transparency and Insights. The RTB Platform provides organized, and accessible, … Read More
Triggit’s crack engineering team decided to disassemble our TargusInfo-issued radio-controlled Lambo to mount an iPhone to it. We managed to fit a Photojojo telephoto iPhone tripod head onto the trunk and fasten it to where we removed the rear spoiler. … Read More
SAN FRANCISCO, CA – June 27, 2011 – Triggit (triggit.com) today announced that it has been selected by Amazon.com to serve as a Demand Side Platform (DSP) for Amazon’s digital display advertising. Triggit will provide Amazon with its sophisticated real … Read More
Everything is Real-time, including our Reporting and Analytics, so you always know exactly where your ads have run and how they have performed. View what sites your ads have run on, how well the ads performed, and how much it … Read More
Congratulations Zach and Rebecca!
Triggit’s Demand Side Platform supports all major exchanges, billions of daily impressions, site lists, frequency capping, geo-targeting, conversion and click tracking, user retargeting, scheduling, pacing, and much more.
You define your campaign. Over 12+ billion impressions per day. Custom and third-party data integration. Transparent real-time, site-level, reports and analytics.
Finally own the Red Triggit Hoodie you’ve been dreaming of! Sweatshirts are finally up for grabs via a Charity Auction to the Red Cross and the Japanese Earthquake Victims. Update 1: Tuesday, 4:38PM PST: After hot and heavy bidding the … Read More
Zach was interviewed by Robert Coolbrith for the ThinkEquity Internet Spotlight that just came out. In the interview he discusses the ad exchange space in general, where Triggit is headed and the future of agency trading desks.
Triggit is very excited to announce that John Whitmore has adopted Triggit Red and has joined us as our new VP of Sales. John will be based in New York where he will be opening and leading our new office … Read More