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February 15, 2012 by Yaa

Leveraging Your Data: Part 1

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Let’s face it, “data” has become a huge buzzword in the world of online advertising, and the more people talk about it, the more complicated it seems. At Triggit, we truly believe in unlocking the value of your customer data, … Read More →

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December 23, 2011 by Yaa

Happy Holidays from Triggit!

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December 21, 2011 by Yaa

Triggit 2012 Predictions

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2011 was quite a year for those of us at Triggit.  Once again our revenue grew exponentially, our team more than doubled in size, we expanded into in-stream video and mobile, and we landed some huge clients.  As an old … Read More →

Posted in Ad Industry, Blog, Front Page Highlights | 2 Replies
December 16, 2011 by Yaa

Recap of 2011 Predictions

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As the end of the year slowly creeps towards us, the time has come to take a look back at the last year while looking forward to the New Year. Before publishing my predictions for 2012, let’s see how the … Read More →

Posted in Ad Industry, Blog, Front Page Highlights | 5 Replies
December 7, 2011 by Yaa

Attribution—Why View-Through Matters

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In the great attribution debate of display advertising, it often feels as though we have click-through metrics in one corner and view-through in another.  While many polarizing articles, with tag lines such as “Kill the Click,” have been written to … Read More →

Posted in Case Studies | 1 Reply
December 5, 2011 by Yaa

Zach speaks at Data Marketing Summit

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Digiday’s annual Data Marketing Summit kicks into high gear today in Deer Valley, Utah.   Industry professionals will be speaking on a range of topics from data vendor management to the state of Big Data. Zach Coelius, CEO of Triggit, will … Read More →

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November 28, 2011 by Yaa

Zach on AdExchanger.com: “Yahoo! Requiring RMX Seats For DSP Advertisers”

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Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their … Read More →

Posted in Ad Industry, Blog | 1 Reply
November 28, 2011 by Yaa

Triggit Case Study

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Background Kodak Gallery is a service that allows users to upload and store photos, as well as create and purchase one-of-a-kind cards, books, prints, and gifts with the stored files. Although seeing success testing various DSPs for customer acquisition efforts, … Read More →

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November 15, 2011 by Yaa

Introducing the Triggit Exchange Forecasting Tool

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Exchange forecasting: gain campaign insights without spending a penny.  Now, for advertisers and agencies with large budgets tied to data-driven campaigns, Triggit offers the new Triggit Exchange Forecasting Tool.  With this tool, advertisers are able to get a clear sense … Read More →

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September 26, 2011 by palombo

The Data Behind “Bigger is Better”

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As advertisers clamor for more interactive and engaging ad formats, we often hear a call to publishers and platforms to support bigger ad sizes.   With display industry giants like AOL now offering display ads up to four times the size … Read More →

Posted in Blog, Triggit Resource Center | 7 Replies
August 15, 2011 by Zach Coelius

The Triggit RTB Platform

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Full Campaign Controls From defining your campaigns to creating offer targeting parameters and uploading your creative, the RTB Platform leaves full control of your campaign in your hands. Site List Transparency and Insights. The RTB Platform provides organized, and accessible, … Read More →

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July 20, 2011 by Zach Coelius

Triggit’s RC TargusInfo Lambo Office Tour

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Triggit’s crack engineering team decided to disassemble our TargusInfo-issued radio-controlled Lambo to mount an iPhone to it. We managed to fit a Photojojo telephoto iPhone tripod head onto the trunk and fasten it to where we removed the rear spoiler. … Read More →

Posted in Blog | 1 Reply
June 28, 2011 by Zach Coelius

Amazon chooses Triggit’s Demand Side Platform (DSP) technology

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SAN FRANCISCO, CA – June 27, 2011 – Triggit (triggit.com) today announced that it has been selected by Amazon.com to serve as a Demand Side Platform (DSP) for Amazon’s digital display advertising. Triggit will provide Amazon with its sophisticated real … Read More →

Posted in Blog | 5 Replies
June 17, 2011 by Zach Coelius

Reporting & Analytics

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Everything is Real-time, including our Reporting and Analytics, so you always know exactly where your ads have run and how they have performed. View what sites your ads have run on, how well the ads performed, and how much it … Read More →

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June 6, 2011 by Zach Coelius

Zach Coelius, Triggit CEO, is Married!

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Congratulations Zach and Rebecca!  

Posted in Blog | 1 Reply
May 11, 2011 by Zach Coelius

DSP for Open Media Buying

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Triggit’s Demand Side Platform supports all major exchanges, billions of daily impressions, site lists, frequency capping, geo-targeting, conversion and click tracking, user retargeting, scheduling, pacing, and much more.

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May 10, 2011 by Zach Coelius

Introducing the Triggit Platform

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You define your campaign. Over 12+ billion impressions per day. Custom and third-party data integration. Transparent real-time, site-level, reports and analytics.

Posted in Front Page Highlights | Leave a reply
March 22, 2011 by Zach Coelius

Charity Twitter Auction for Red Triggit Hoodies

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Finally own the Red Triggit Hoodie you’ve been dreaming of! Sweatshirts are finally up for grabs via a Charity Auction to the Red Cross and the Japanese Earthquake Victims. Update 1: Tuesday, 4:38PM PST: After hot and heavy bidding the … Read More →

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March 17, 2011 by Zach Coelius

ThinkEquity Internet Spotlight

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Zach was interviewed by Robert Coolbrith for the ThinkEquity Internet Spotlight that just came out. In the interview he discusses the ad exchange space in general, where Triggit is headed and the future of agency trading desks.

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March 15, 2011 by Zach Coelius

Triggit Welcomes John Whitmore as Our New VP of Sales

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Triggit is very excited to announce that John Whitmore has adopted Triggit Red and has joined us as our new VP of Sales. John will be based in New York where he will be opening and leading our new office … Read More →

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Post navigation

← Older posts

Recent Posts

  • Leveraging Your Data: Part 1
  • Happy Holidays from Triggit!
  • Triggit 2012 Predictions
  • Recap of 2011 Predictions
  • Attribution—Why View-Through Matters
  • Zach speaks at Data Marketing Summit
  • Zach on AdExchanger.com: "Yahoo! Requiring RMX Seats For DSP Advertisers"
  • Triggit Case Study
  • Introducing the Triggit Exchange Forecasting Tool
  • The Data Behind "Bigger is Better"

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