The Facebook Retargeting Landrush event to include advertisers, partners, and industry experts
By Christina Park
We’re excited to announce that we’ve finalized the all-star lineup of panelists for our event about the Facebook Exchange tomorrow. If you haven’t signed up yet, I urge you to do so NOW – we only have 20 remaining spots left!
Without further ado, our panel features:
Natalia Dias, Display Remarketing Manager and Affiliate Marketing for Dafiti
Natalia has probably traveled the farthest out of all the panelists to come speak at this event. She hails from Brazil, where she overlooks online advertising and account management for the largest and fastest growing e-commerce site in her country, Dafiti. She brings a wealth of knowledge to media buying and affiliate marketing, with over 5+ years of experience, and is one of the first marketers to test FBX’s performance in South America. We can’t wait to hear Dafiti’s perspective and results on FBX.
Eric Stein, EVP of Online Solutions at Epsilon
Eric serves as the online expert for one of the top 10 largest agencies in the world, Epsilon. Eric is responsible for identifying and testing new, proven solutions in the online marketing space to better serve Epsilon’s global client roster, such as the Facebook Exchange. Eric joined Epsilon from Google, where he led two key integration projects on the DoubleClick business as well as the Local Markets team. Eric was also an Entrepreneur-in-Residence at Bessemer Ventures, where he led strategic efforts to use fundamental data from a variety of sources to build their hedge fund. Eric is a graduate of University of Pennsylvania and Harvard Business School.
Brian Anderson, Partner at LUMA Partners
Everyone in the display advertising space has probably seen this chart. Brian hails from LUMA Partners, the firm that created the now iconic map of the industry. He is a seasoned strategy, corporate development and mergers and acquisitions executive and anchors LUMA’s west coast presence from its Palo Alto office. Prior to LUMA, Brian was Vice President, Corporate Development for Omniture, the leading web analytics and web optimization company, responsible for all mergers and acquisition activities (acquired by Adobe for $1.8 billion). Prior to Omniture, Brian was VP, Corporate Development at Interwoven, and was a member of the executive staff at Phoenix Technologies. Brian was also formerly with Robertson Stephens, a technology-focused investment bank, in its mergers and acquisitions group.
Adam Berke, President of AdRoll
Adam is the President of AdRoll, one of the first 12 partners to be included into the Facebook Exchange. Founded in 2007, AdRoll switched to retargeting in 2008, and the company was recently named the fastest growing private advertising company by Inc. Magazine. Adam says that he has a passion for interactive marketing, which is very apparent as he is one of the few start-up presidents that works directly with many advertisers and is extremely active in commenting, writing, and posting on various forums and blogs. Before joining AdRoll, Adam helped launch the CPL network at Aptimus, a publicly traded ad network acquired by the Apollo Group. In his four years there, he took a leadership role in almost every department: Business Development, Advertiser Operations, and Product Management.
Zach Coelius, Co-founder & CEO of Triggit
And of course, we have our very own Zach Coelius. A self described serial-entrepreneur with seven years of RTB under his belt, he lent the Facebook product team everything he knew about RTB and retargeting from the moment they expressed interest in creating a Facebook Exchange. Zach played a crucial part in designing Triggit’s own Facebook specific algorithm, making sure that Triggit was the first to bid on the Facebook Exchange with features like dynamic creative, advanced retargeting, A/B lift tests and more. Zach is widely known as an industry thought leader in real-time bidding and demand side platforms — if you Google an article about the industry, you’ll probably see Zach’s name pop up more than once as he is a frequent industry columnist and speaker.
Along with great content we’ll have plenty of food and drinks starting at 6:30 PM PST. As I mentioned before, space is extremely limited so place sign up here: http://triggit-roadshow-sf.eventbrite.com/
We hope to see you there!