Third leg of the Facebook Retargeting Landrush to include Facebook, partners, and industry experts
By Prachi Mishra, Marketing
As the temperatures start to drop and the holiday season approaches, Triggit is more energized than ever to hit the road and spread the word about the Facebook Exchange. We’ve finalized the lineup for our third roadshow, which will be held during SES in Chicago next Wednesday, Nov 14th, at the HardRock Hotel. We’ll have free drinks, food, and of course, great content, starting at 6:30 PM CST. The hotel is just across the street from SES for those of you who want to take a break from the busyness of the conference hall.
Our panel will be moderated by Geoff Price, industry veteran and Triggit’s VP of Sales. Prior to leading Triggit’s worldwide client acquisition efforts, Geoff ran sales at several early-stage start-ups, Adobe, and Efficient Frontier. He also held a stint at Yahoo! for seven years through a company acquisition (broadcast.com).
Our esteemed panelists will include:
Brad Keown, Midwest Director of Sales of Facebook
Brad has over 11 years of interactive media experience and currently serves as Facebook’s Midwest Director of Sales in Chicago. In this role, Brad focuses on helping both brand and direct marketers develop social media strategies to connect with Facebook’s 400MM active users via a combination of targeted ad placement, branded application integration, and custom program development. Brad’s expertise and knowledge will be invaluable in our discussion of how FBX is changing the direct marketing. Prior to joining Facebook, Brad spent 9 years at Microsoft and worked at Clear Channel in national radio sales in both Minneapolis and Los Angeles.
Maggie Neuwald, VP of Product Marketing and Partnerships at TagMan
Maggie has several years of digital advertising and technology marketing industry experience. She oversees TagMan’s partnerships with digital marketing and technology providers, and identifies new market opportunities and TagMan technology integration. We are excited to have Maggie as an objective authority on the changing landscape of online advertising.
Angela Overhoff, VP of Client Services at SearchForce
Angela brings more than a decade of experience in Search and Social Media to the table, and will be giving lots of insight into how advertisers might drive better performance and solve key challenges. Before joining SearchForce, Angela was Senior Director at Efficient Frontier. While there, she led a team which helped dozens of enterprise accounts – including Nordstrom, Wells Fargo and Zappos – grow and optimize their Search, Facebook and Display Re-Marketing programs. Angela began her career at MSN Search and later helped open the EMEA headquarters for aQuantive, which was later acquired by Microsoft.
Mike Winters, VP of Accounts at Triggit
Mike brings a wealth of knowledge in data-driven advertising. He oversees Triggit’s client services group, working closely with our sales and product development teams to help clients implement and utilize the newest technologies. We are excited to have Mike share his first-hand knowledge on how marketers are utilizing FBX to reach their audiences directly.
Along with the insightful conversation, there will be plenty of food and drinks at 6:30pm CST. Space is extremely limited; make sure to RSVP today! See you at the HardRock!