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Category Archives: Ad Industry

December 21, 2011 by Yaa

Triggit 2012 Predictions

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2011 was quite a year for those of us at Triggit.  Once again our revenue grew exponentially, our team more than doubled in size, we expanded into in-stream video and mobile, and we landed some huge clients.  As an old … Read More →

Posted in Ad Industry, Blog, Front Page Highlights | 2 Replies
December 16, 2011 by Yaa

Recap of 2011 Predictions

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As the end of the year slowly creeps towards us, the time has come to take a look back at the last year while looking forward to the New Year. Before publishing my predictions for 2012, let’s see how the … Read More →

Posted in Ad Industry, Blog, Front Page Highlights | 5 Replies
December 5, 2011 by Yaa

Zach speaks at Data Marketing Summit

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Digiday’s annual Data Marketing Summit kicks into high gear today in Deer Valley, Utah.   Industry professionals will be speaking on a range of topics from data vendor management to the state of Big Data. Zach Coelius, CEO of Triggit, will … Read More →

Posted in Ad Industry, Blog | Leave a reply
November 28, 2011 by Yaa

Zach on AdExchanger.com: “Yahoo! Requiring RMX Seats For DSP Advertisers”

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Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their … Read More →

Posted in Ad Industry, Blog | 1 Reply

Recent Posts

  • Leveraging Your Data: Part 1
  • Happy Holidays from Triggit!
  • Triggit 2012 Predictions
  • Recap of 2011 Predictions
  • Attribution—Why View-Through Matters
  • Zach speaks at Data Marketing Summit
  • Zach on AdExchanger.com: "Yahoo! Requiring RMX Seats For DSP Advertisers"
  • Triggit Case Study
  • Introducing the Triggit Exchange Forecasting Tool
  • The Data Behind "Bigger is Better"

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