Category Archives: Announcements

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Facebook Retargeting On News Feed Is Now Live

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The front page of our generation’s newspaper looks very different from the one our parents read. In fact, it is no longer a newspaper – it’s Facebook, on desktop, smart phones and tablets, run by computers generating content tailored to your interests because it comes from your personal network. Facebook is 20% of the Internet, and the majority of that is the News Feed, where people scroll, scroll and then scroll some more to find personalized, relevant social content.  Now, that never-ending content stream is ready to include *your*  hyper-relevant, dynamic retargeting ads. That’s right!  Starting today, Triggit’s advertisers can … Read More →

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Triggit’s going to Paris and London!

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*Updated January 24th with new event details. Triggit to host two new roadshows in 2013 in Europe by popular demand, celebrates new London office opening After closing out last year with explosive international growth and hosting our first international Facebook Exchange roadshow in Brazil, Triggit’s hitting the road again and announcing new roadshow dates for Europe! By popular demand, Triggit’s headed to London and Paris, two cities that boast the most number of Facebook users in Europe. As always, we’ll have free drinks, food, and of course, great content about the Facebook Exchange. If you want to reserve your spot … Read More →

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Triggit 2013 Predictions

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Zach Coelius CEO, Triggit  Without a doubt, 2012 was the best year in Triggit’s history. In the past 12 months we have grown more 300% in both revenue and staff.  We launched our best product to date with FBX.  We signed incredibly important advertisers all over the world.  And we are having more fun than ever before.  Last year was nothing short of awesome.  Thank you to everyone who made it possible. But as good as 2012 was, I am incredibly bullish for 2013.  Here are my predictions: First and foremost, 2013 is going to be great year for the … Read More →

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Triggit completes $7.4 million Series B, led jointly by Spark Capital and Foundry Group

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Triggit prepares to expand aggressively for Facebook Exchange in Asia, South America and Europe; reports 300% topline revenue growth since FBX launched in June November 29, 2012 – San Francisco, CA- Triggit, the global leader in retargeting on Facebook, announced today it had secured $7.4 million in Series B funding led by Spark Capital and Foundry Group, with participation from earlier angel investors. The Series B funding announcement comes at a time of incredible growth at Triggit. As a leader in retargeting on Facebook, Triggit partners with several top 1000 online direct response advertisers, like Kmart and Lowes. With hundreds … Read More →

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Backblaze and SurveyMonkey Are First Cloud-Based Storage and Online Subscription Services to Advertise on Facebook Exchange

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In Francisco, CA (PRWeb) Sept 16, 2012 – Backblaze and SurveyMonkey, innovators in the cloud-based storage and professional online survey industries, announced today that they are early partners running ads on Facebook’s® newest advertising platform, the Facebook Exchange. Facebook Exchange is a real-time bidding ad system that target ads to Facebook users. The two partners selected Triggit, one of the leading real-time demand side platforms, to power their ads on the new exchange. After seeing the initial campaign results, Backblaze and SurveyMonkey said that they’re excited about being one of the first in their respective verticals to advertise on a … Read More →

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Facebook Exchange: The biggest new channel for large, direct response marketers since paid search

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And why technology matters more than ever to come out on top for the next decade By Zach Coelius Facebook Exchange (FBX) is now open to the public. 11 new people join Facebook every second. One in seven people are on Facebook right now — resulting in one quarter of all internet page views. Whatever the speculations may be about Facebook’s slowing growth, the reality is that it’s still the biggest website in the world. Imagine going from casting a fishing line in a pond to dropping a gigantic net in the Atlantic Ocean. That’s what it’s like to retarget … Read More →