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Category Archives: Blog
Triggit 2012 Predictions
2011 was quite a year for those of us at Triggit. Once again our revenue grew exponentially, our team more than doubled in size, we expanded into in-stream video and mobile, and we landed some huge clients. As an old … Read More
Recap of 2011 Predictions
As the end of the year slowly creeps towards us, the time has come to take a look back at the last year while looking forward to the New Year. Before publishing my predictions for 2012, let’s see how the … Read More
Zach speaks at Data Marketing Summit
Digiday’s annual Data Marketing Summit kicks into high gear today in Deer Valley, Utah. Industry professionals will be speaking on a range of topics from data vendor management to the state of Big Data. Zach Coelius, CEO of Triggit, will … Read More
Zach on AdExchanger.com: “Yahoo! Requiring RMX Seats For DSP Advertisers”
Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their … Read More
Triggit Case Study
Background Kodak Gallery is a service that allows users to upload and store photos, as well as create and purchase one-of-a-kind cards, books, prints, and gifts with the stored files. Although seeing success testing various DSPs for customer acquisition efforts, … Read More
The Data Behind “Bigger is Better”
As advertisers clamor for more interactive and engaging ad formats, we often hear a call to publishers and platforms to support bigger ad sizes. With display industry giants like AOL now offering display ads up to four times the size … Read More
Triggit’s RC TargusInfo Lambo Office Tour
Triggit’s crack engineering team decided to disassemble our TargusInfo-issued radio-controlled Lambo to mount an iPhone to it. We managed to fit a Photojojo telephoto iPhone tripod head onto the trunk and fasten it to where we removed the rear spoiler. … Read More
Amazon chooses Triggit’s Demand Side Platform (DSP) technology
SAN FRANCISCO, CA – June 27, 2011 – Triggit (triggit.com) today announced that it has been selected by Amazon.com to serve as a Demand Side Platform (DSP) for Amazon’s digital display advertising. Triggit will provide Amazon with its sophisticated real … Read More
Zach Coelius, Triggit CEO, is Married!
Congratulations Zach and Rebecca!
Charity Twitter Auction for Red Triggit Hoodies
Finally own the Red Triggit Hoodie you’ve been dreaming of! Sweatshirts are finally up for grabs via a Charity Auction to the Red Cross and the Japanese Earthquake Victims. Update 1: Tuesday, 4:38PM PST: After hot and heavy bidding the … Read More
ThinkEquity Internet Spotlight
Zach was interviewed by Robert Coolbrith for the ThinkEquity Internet Spotlight that just came out. In the interview he discusses the ad exchange space in general, where Triggit is headed and the future of agency trading desks.
Triggit Welcomes John Whitmore as Our New VP of Sales
Triggit is very excited to announce that John Whitmore has adopted Triggit Red and has joined us as our new VP of Sales. John will be based in New York where he will be opening and leading our new office … Read More
Triggit 2011 Predictions
Without a doubt 2010 was a hell of a year for all of us here at Triggit. Not only has our space grown exponentially, but so have we. This year we grew over 2000% in revenue, our team tripled and … Read More
Triggit Holiday Party!
Last evening, December 15, 2010, the Triggit Family gathered for a wonderful shared meal and holiday party at our San Francisco offices. It was a delightful evening and a reminder of how much we truly all enjoy each other. Go … Read More
Wall Street Analyst Call With Colin Gillis of BGC Partners
Zach joined Colin Gillis of BGC Partners on an investor call this week to discuss ad exchanges, DSPs and RTB. You can listen to the call here. Colin tells us this was the most highly attended call he has had … Read More
Recap of 2010 Predictions
As 2010 begins to close, the time for recaps and predictions is getting closer. But before I publish the 2011 predictions lets look back at the 2010 predictions. Last year the new Ad Tech landscape was just emerging and lot … Read More
Kiteboarding: The New Golf
Susan, our COO, is featured in the Forbes.com article, Kiteboarding: The New Golf!. Check out a sweet action shot of her kiting!
Susan on Sourcing Venture Capital and Being a Woman in Tech
A few weeks ago I did an interview with Pemo Theodore about what its like being a woman in tech, and specifically in dealing with Venture Capitalists and fundraising. We love our VCs (hopefully that came out in the interview!), … Read More
New Post on Adexchanger: How We Bring Brand Dollars Online
Just went up on AdExchanger here. As we all know, the balance between the amount of time people spend on the internet and the online share of marketing dollars is way out of whack. Yet even as we all point … Read More