Real-time digital media bidding platform Triggit Inc. today announced the addition of Bruce Gilburne as the tech company’s new Vice President of Strategic Accounts. Gilburne joins Triggit with more than 15 years of experience in internet sales for top-tier financial … Read More →

Susan (Triggit’s co-founder and COO) is featured as a Woman to Watch by Women 2.0. Neat Stuff! Five Female Founders and COOs to Watch

The Triggit T-Shirt Goes Big Time. (From right to left: Zach Coelius, CEO, Triggit Inc & Steve Katelman, OMG Trading Desk)

I have a post today that talks about why real time bidding will eventually look at every impression on Adexchanger today.  You can find it here: Why Real-Time Bidding Wins

The MIT Technology Review wrote a nice article about Triggit and our technology today. You can check it out here: Startup Lets Web Advertisers Bid for Your Attention

I will be speaking on a panel about RTB at OMMA’s Ad Nets in LA on the 19th of July.  Let me know if you would like to connect there.  I will also be part of Dapper’s panel that evening … Read More →

Triggit, the leading developer of technologies for buying media using real-time bidding, today announced $4.2 million in series A funding from Spark Capital and Foundry Group. Seth Levine, Managing Partner at Foundry Group and Santo Politi, General Partner at Spark … Read More →

We want to give a shout-out to Invite Media. After all, a rising tide lifts all boats. The company is having a great week after Google announced it’s adding the demand-side platform (DSP) to its advertiser technology. Congrats to Zach, … Read More →

For those of you who missed them here is a collection of Adexchanger articles from the last year that Zach wrote for “Data Driven Thinking” containing fresh ideas on the digital revolution in media. Your DSP has RTB Defragmenting Media … Read More →

Sorry about the long break from posting, Triggit has been growing like a weed and it has gotten a little bit crazy over here. Hopefully we can get back to blogging regularly. Now that we have been doing real time … Read More →

Triggit is on Techcrunch today for the launch of our self-serve platform. Thanks for the great article Jason. AdExchanger covers the story here. Thanks John, keep up the great work.

I have a new post at Ad Exchanger this week that tries to layout the definition of a DSP. Give it a read here. Last week the folks at Admeld threw a tremendous event on the topic of Real-Time Bidding … Read More →

I have a new article on AdExchanger today about Real Time Bidding and the promise it holds for addressing media fragmentation. You can find it here. Happy New Year everyone! It would be hard not to notice that display media … Read More →

Here is the text from our Q&A with Adexchanger.com. AdExchanger:: So what is Triggit – and where’d the name come from? Are you a buying platform? A media buying services company? ZC: Triggit provides Real Time Bidding (RTB) technology and … Read More →

As 2009 comes to a close, those of us in the ad exchange space can look back at year of tremendous changes. Here’s a quick rundown of what we saw this year: Real Time Bidding The year began- and all … Read More →