The Facebook Retargeting Landrush Roadshow series finally came to its last 2012 stop last week in São Paulo, Brazil The weather wasn’t the only thing muito quenteon a December night in São Paulo. Despite being 6,400 miles away, our last roadshow in Brazil was a packed house with over 100 people in attendance – nearly the max capacity for our venue, the lovely Bar Santa Julia. Perhaps we should have guessed that Brazil was hungry for more information about Facebook Exchange, as it’s a country that boasts the 2nd highest number of Facebook users in the world. They’re not slowing … Read More →

In Chicago, dozens of people showed up to yet another sold out roadshow about the Facebook Exchange. Attendees included members from all across the industry including several large advertisers, agencies and FBX partners. Enjoy the highlights the event below; For the full album, click here. Enjoying the food and drinks at the HardRock Hotel Chicago. Moderator Geoff Price introduces our all-star panel. Brad Keown addressing a question about how FBX does not use demographic information to retarget. Attendees taking and sharing notes on the impact the Facebook Exchange is making as a direct marketing response channel. We have one last … Read More →

Third leg of the Facebook Retargeting Landrush to include Facebook, partners, and industry experts By Prachi Mishra, Marketing As the temperatures start to drop and the holiday season approaches, Triggit is more energized than ever to hit the road and spread the word about the Facebook Exchange. We’ve finalized the lineup for our third roadshow, which will be held during SES in Chicago next Wednesday, Nov 14th, at the HardRock Hotel. We’ll have free drinks, food, and of course, great content, starting at 6:30 PM CST. The hotel is just across the street from SES for those of you who … Read More →

Thursday’s sold out “The Facebook Retargeting Landrush” event included attendees from Facebook, agencies, large advertisers, and other FBX partners. We’ve picked some photos from the event below, but feel free to view the rest of them here! People begin streaming in 15 minutes early and by 6:45 PM it’s already a packed house One of our guests busies himself viewing the infographic we released at our NYC roadshow about FBX Seats fill up quickly as everyone quiets themselves for the presentation led by Triggit’s head of sales and marketing, Chris Zaharias Our all-star panel (from left to right): Brian Anderson … Read More →

The Facebook Retargeting Landrush event to include advertisers, partners, and industry experts By Christina Park We’re excited to announce that we’ve finalized the all-star lineup of panelists for our event about the Facebook Exchange tomorrow. If you haven’t signed up yet, I urge you to do so NOW – we only have 20 remaining spots left! Without further ado, our panel features: Natalia Dias, Display Remarketing Manager and Affiliate Marketing for Dafiti Natalia has probably traveled the farthest out of all the panelists to come speak at this event. She hails from Brazil, where she overlooks online advertising and account … Read More →

“Don’t annoy me with fat ads” and other memorable quotes from Triggit’s sold out roadshow at the W Hotel in NYC By Christina Park There’s been some buzz in the advertising industry this week about Triggit and our sold out roadshow, with recent coverage on Barrons and AllThingsD. After kicking things off with drinks and a presentation on new insights about FBX, Terry Kawaja (founder, LUMA Partners) moderated a panel with Triggit CEO Zach Coelius, Kenshoo Social Director Patience Elfving, and DMR Partner Gayle Meyers. Some main takeaways from the roadshow included new noteable quotes and insights: “If you think … Read More →

By Christina Park Last night we unveiled a new set of insights to a diverse group that included everyone from advertisers to industry analysts to partners at our kickoff roadshow event titled “The Facebook Retargeting Landrush.” If the theme around the first set of data we released a few weeks ago was dedicated to painting the opportunity on Facebook Exchange, then this next set should be called “the Speed Report.” Recency: Users find your ads within seconds One of the most encouraging insights that we’ve been observing about the performance on FBX is around recency. In our very first infographic, we … Read More →