Who’s Winning On Facebook Exchange, Where, & Why?

By Zach Coelius Since Facebook Exchange (FBX) launched last year, Triggit has been inundated with large direct response advertisers worldwide wanting to try out this most promising new channel.  Our Engineering and Accounts teams have worked tirelessly to bring intent-laden retail, travel, finance, auto & other cookie data to Facebook so that good advertisers could connect with their customers in a massive, brand-safe setting.  While we and other FBX partners have sung FBX’s ROI story from the infographic rooftops, no one’s revealed exactly who’s winning this game, where they’re winning, and why some are winning more than others.  With hundreds … Read More

Triggit completes $7.4 million Series B, led jointly by Spark Capital and Foundry Group

Triggit prepares to expand aggressively for Facebook Exchange in Asia, South America and Europe; reports 300% topline revenue growth since FBX launched in June November 29, 2012 – San Francisco, CA- Triggit, the global leader in retargeting on Facebook, announced today it had secured $7.4 million in Series B funding led by Spark Capital and Foundry Group, with participation from earlier angel investors. The Series B funding announcement comes at a time of incredible growth at Triggit. As a leader in retargeting on Facebook, Triggit partners with several top 1000 online direct response advertisers, like Kmart and Lowes. With hundreds … Read More

Triggit’s Retargeting Solution for Facebook Enables Relevant Ads For 250M Consumers Worldwide

Triggit sees explosive growth in Q4 2012, announces new dates for future Facebook Exchange roadshows SAN FRANCISCO–(BUSINESS WIRE)–Triggit, the global leader in retargeting on Facebook, announced today it is managing campaigns for sites with 250M aggregate unique visitors, a tenfold increase from Q2 to Q3 2012. This impressive growth reflects advertisers’ strong interest in retargeting on Facebook, Triggit’s aggressive evangelizing of this new channel, and the firm’s unique Facebook Exchange (FBX) technology and service capabilities. Triggit Starts Q4 2012 with Record-Breaking Momentum Since launching the first-ever retargeting campaign on Facebook mid-May, Triggit has quickly scaled to a number of significant … Read More