The Data Behind “Bigger is Better”

As advertisers clamor for more interactive and engaging ad formats, we often hear a call to publishers and platforms to support bigger ad sizes. With display industry giants like AOL now offering display ads up to four times the size of typical display ads and with Google and Microsoft moving to standardize bigger ad sizes, we have to ask: just how much better is “bigger”? A bigger ad is nicer to look at and might be more engaging for users, but do bigger ad sizes actually lead to more conversion volume and more revenue for advertisers? To answer this question, … Read More

The Triggit RTB Platform

Full Campaign Controls From defining your campaigns to creating offer targeting parameters and uploading your creative, the RTB Platform leaves full control of your campaign in your hands. Site List Transparency and Insights. viagra order uk The RTB Platform provides organized, and accessible, access to full site-lists and available inventory. Real-Time, White List and Black List Controls With Triggit’s Fully transparent media buying, you can add any site to your white list, or black list, at any time. Global Frequency Capping Thanks to Triggits proprietary cookie store and user mapping, Triggit is able to apply global, cross exchange, frequency capping. … Read More