Facebook Custom Audiences: What Every Marketer Needs to Know

By Hoon Ra, WCA Product Lead During the first half of the year, Facebook consolidated their ad options, and, suddenly, Website Custom Audiences (WCA) inadvertently became a buzzword that many marketers started to come across.  As the WCA Product Lead at Triggit, I am often faced with the following set of questions when we first start talking to our direct response advertiser clients about WCA. As our clients begin planning their media strategies for the rest of 2014, with a significant portion going towards WCA, I thought it would be helpful to capture the three main questions that typically come … Read More

Triggit lança Retargeting Dinâmico de Anuncio Nativo em toda a Internet

A Triggit anuncia o lançamento do teste “beta” do Retargeting Dinâmico em painéis de conteúdo. A Triggit, que é um “preferred partner” de Retargeting Dinâmico no Facebook Exchange (FBX), está orgulhosa de anunciar o lançamento do teste “beta” de Retargeting Dinâmico de Anúncio Nativo. A Triggit tem trabalhado com diversos veículos de mídia nos últimos meses para levar a performance vista no em Retargeting Dinâmico no Feed de Notícias do Facebook, para o resto da Internet. Com isto, anunciantes poderão servir anúncios de retargeting dinâmicos através de formatos nativos em sites de grande relevância em toda a Internet. Ao longo … Read More

Triggit Launches Dynamic Native Retargeting Across The Internet

Triggit announces launch of dynamic native retargeting beta test. Triggit, the preferred dynamic retargeting partner on the Facebook Exchange (FBX), is proud to announce the launch of their dynamic native retargeting beta program. Having seen the success of dynamic native retargeting on Facebook’s News Feed, Triggit has been working with publishers for the last several months to bring that performance to the rest of the Internet. Through Triggit’s dynamic native retargeting beta, large advertisers will be able to serve highly relevant, fully dynamic retargeted ads through native formats across the Internet’s premier publishers. Over the last two years, large direct … Read More

The World Cup’s Effect on Brazil and Online Impressions

By Prachi Mishra, Product Marketing Manager, and Micah Stone, Accounts Analyst Like many companies this summer, Triggit has caught World Cup fever. While we’ve been enjoying watching the games both in our Sao Paulo office and here in San Francisco, we’ve noticed some different web traffic trends with our Brazilian market. On the days the Brazilian team was playing, there were some incredible shifts in volume. In fact, when the Brazilian team was on the field, we saw the following Facebook and web volume trends: During each game, impression volume dropped by nearly 40% After the game, impression volume increased … Read More

Product Announcement: New Right-Hand Column Ad Units for FBX

By Prachi Mishra, Product Marketing Manager We’re live! Behind the scenes we’ve been working closely with Facebook and our advertisers to bring about the next big change to FBX: a new design for ads in the Right-Hand Column (RHC). The new ad design on the RHC is larger, promises higher engagement, and offers advertisers a simpler, more cohesive approach to advertising with FBX. With the updated look, RHC ads will be more visually consistent with ads that appear in the News Feed. The larger ads use the same proportions as desktop News Feed ads, and during Facebook’s initial testing, the … Read More

CTR Performance Increases 8.3% With New FBX Call-To-Action Button

By Prachi Mishra, Product Marketing Manager Call-To-Action (CTA) Button Performance Update: Earlier this month, we began rolling out Facebook’s new Call-To-Action Button for desktop FBX News Feed ads. Over the last two weeks, we’ve tested the CTA button for select clients across vertical and region, and have closely monitored the data and performance. Well, the test is over and the results are in! In the two weeks after implementing the CTA button: CTR increased 8.3% across all campaigns. Retail vertical: CTR grew an average of 8.5% Travel vertical: CTR grew an average of 7.4% By Region: Variances across regions were … Read More

Advanced Segmentation: The Secret to Successful Retargeting

By Jenny Arimoto, Account Manager With over two billion Internet users worldwide and over 757 million daily users on Facebook, online advertising can sometimes seem like a shot in the dark. In this big, open, complex digital space, the power of retargeting lies in the ability to be relevant to the user. The more specific and granular your campaigns, the better the ad experience will be for the user, ultimately leading to better performance and reduced media waste. This is where audience segmentation comes in. Audience segmentation helps us identify user habits so we can be more aggressive in retargeting high-value … Read More

Advanced Implementation: 4 Things You Need to Know

By Jillian Gamache, Senior Business Analyst Any DR marketer can tell you, if you’re looking for an extremely high performing and ROI driving campaign, retargeting is an obvious choice. In our last blog post, we covered many of the fundamentals of feed integration. Today, we’ll be dive deeper into the importance of data in retargeting. Retargeting partners, like Triggit, can help you get the code (pixels, Javascript, etc) to get the most out of your website. Here are my top tips to take your retargeting code to the next level: 1. Universal Coverage Be sure your code covers the entire … Read More

Product Announcement: FBX News Feed Ad Units Now Featuring Call-To-Action Button

By Prachi Mishra, Product Marketing Manager Triggit is excited to announce today that we have integrated Facebook’s latest feature for FBX, a Call-To-Action (CTA) button for desktop News Feed ads. The new button will clearly highlight each ad’s call to action and, when clicked on, will take the user to the designated URL landing page (i.e. product page, category page, etc). We expect to see a positive impact on CTR and conversions from the addition of the CTA button; starting today, Triggit will roll out the CTA button for small scale testing across vertical and geography to closely monitor the … Read More

Getting The Most From Your Product Feed

By Kyu Shim, Account Analyst Today’s blog post is cross-published with FBPPC, the leading source for Facebook advertising news and views. By now, you’ve no doubt heard the performance benefits of dynamic retargeting: Up to 5X higher CTR and 2X higher ROI compared to static ads. While workarounds exist, a dynamic retargeting campaign consisting of thousands of products will generally require a product feed. Unlike a static campaign which requires manual ad copy creation for your entire product catalog, your product feed gives you the opportunity to create a central, automated source for your dynamic ad creatives. How do you get … Read More

News Feed Retargeting Tips to Increase Your ROI

By Corey Johnston, Sales Operations Manager As a direct-response advertiser, you probably already know that in-feed retargeting is an extremely powerful marketing tool. When properly executed, dynamic, in-feed retargeting ads drive up to 5X higher CTR, and 2X higher ROI compared to static ads. Despite the proven results, it’s shocking how many advertisers still haven’t caught on to dynamic, in-feed retargeting. The Facebook News Feed is undeniably one of the most popular places on the web, for users and advertisers alike. While many advertisers are utilizing this incredible opportunity to deliver engaging, relevant, and commercially-valuable native ads, I quite frequently … Read More

Buy Now! The benefits of being an early adopter in Second Price Ad Exchanges

By Micah Stone, Accounts Analyst As the digital advertising industry continues to change and develop, advertisers will see newer technologies and channels emerge, and understanding what can drive success through early adoption will be vital. Today, I’ve broken out the three main pieces of what has made our clients successful to help marketers get a better understanding of the underlying components of their success. I. Ad Exchanges as Marketplaces Google AdWords was the original online ad exchange that used second price auctions (the winner pays a penny more than the second highest price), but is now so commonly used by … Read More

Conversations with a Software Engineer, Part II: Q&A with Paul Bergeron

By Prachi Mishra, Product Marketing Manager Last week Paul Bergeron, Director of Engineering here at Triggit, sat down to tell us about a typical day as a software engineer. With that conversation as our backdrop, I had the opportunity to sit down with Paul once again to shed some more light on our Engineering team. Prachi Mishra: Thanks for sitting down for a Q&A! When looking at the engineering team as a whole, you’re second in terms of tenure on the Eng team. What is it about the team that makes working here rewarding? Is there anything that sets this team … Read More

Conversations with a Software Engineer – A Day in the Life of Paul Bergeron

By Prachi Mishra, Marketing Manager For any technology start-up, engineers are at the heart of the product. Without a solid engineering team, it’s quite difficult to build and maintain a solid, stable product that truly adds value, and possibly even disrupts an industry. Today, we start a two-part series with Paul Bergeron, the Director of Engineering at Triggit. Paul’s main responsibilities include maintaining and improving our existing platform, building out a scalable architecture for future product growth, and leading novice developers in designing impactful, scalable solutions. Today, he talks us through his typical day in his life as our software … Read More

Learn Dynamic Insertion Retargeting for Travel Sites

Today’s blog post is cross-published with FBPPC, the leading source for Facebook advertising news and views. By Sam Mitchell, Head of Client Operations Retargeting can vary widely for different types of websites. E-commerce websites, for example, can be very different compared to travel websites. If a user browsed a product on an e-commerce site and left without converting, he/she could be retargeted with dynamic product ads full of relevant details from the product feed, including product name, image, and price. Feed-based, dynamic retargeting is incredibly effective, but what if you don’t have a feed? Can you still run an effective … Read More

The Life and Times of a Triggit Account Manager

By Kelly McCarthy, Account Manager I love working with data, technology and people, and that’s what ultimately lead me to Triggit. As an Account Manager (AM), my main responsibilities include implementing dynamic retargeting strategies and guiding high-value client relationships on Triggit’s RTB platform. Let’s dive a little deeper…here’s a typical day in my life as an AM: 7:15 AM: Wake up to a dream that takes place partly at the office, partly in Game of Thrones. I wish I was kidding, but it somehow seems like an appropriate segway between Sunday night and Monday morning. 8:30 AM: Time to check my inbox. … Read More

FBX Optimization Tips: Improve Your Ads

Today’s blog post is cross-published with FBPPC, the leading source for Facebook advertising news and views. By Prachi Mishra, Product Marketing Manager When retargeting first came out, direct-response advertisers rejoiced at the opportunity to get in front of users who had already demonstrated purchase intent. When FBX launched in 2012, it was icing on the cake; suddenly advertisers could retarget site visitors on a channel they visited 24/7! Advertisers quickly learned that just because you can serve an ad doesn’t mean you should be serving just any ‘ol ad. In terms of serving of a low-quality ad, not only are advertisers spending money on … Read More

How to Scale Your Retargeting Campaigns

By Jillian Gamache, Account Services At Triggit, we know first-hand the amazing performance that direct-response advertisers can achieve on the Facebook Exchange (FBX). With dynamic product retargeting, these clients see their bottom-line revenue increase with up to and over 25X ROI. With these types of results, our clients just have one request: More volume! How exactly can an advertiser generate more retargeting volume? Serve more impressions to your existing user pool. — We don’t encourage this; excessive impressions aren’t good for the user experience or your efficiency. Drive more traffic to your website to increase your retargeting user pool. — … Read More

Top 3 Things You Should Be Doing on FBX (and 3 Things to Stop Doing Now!)

Today’s blog post is cross-published with FBPPC, the leading source for Facebook advertising news and views. By Prachi Mishra, Marketing Manager at Triggit As an alpha partner on FBX, we’ve built our business around learning the ins and outs of this incredibly efficient DR channel. We’ve helped clients across the globe drive record-breaking ROI from their FBX campaigns, and we’ve learned a lot along the way. Today, we’d like to share the top three things you should be doing (and what you should stop doing), to drive incremental revenue from your own FBX campaigns. What To Do Now: 1. Leverage Dynamic … Read More

A Look at the Biggest Quarter in Facebook Retargeting History

By Prachi Mishra, Marketing Manager Q4 2013 was the biggest quarter in Facebook retargeting history as direct-response advertisers spent more marketing dollars on the channel proven to drive ROI at scale. When retargeting on the Facebook Exchange made its debut in 2012, the Facebook landrush quickly began as advertisers set out to capture high-converting, high-revenue customers in the masses. Within the last year, the explosive growth and increasing efficiencies prompted direct response marketers to allocate more marketing dollars to a new channel with performance that rivals paid search. 2013 marked the first holiday season with year-over-year data on FBX, and … Read More