Funds to accelerate new products and hiring as retargeter reaches 1.1 billion monthly unique user milestone Triggit, the global leader in enterprise retargeting on Facebook, announced today it had secured $6 million in funding extend its lead in the Facebook retargeting landrush, led by North Atlantic Capital, joining existing investors Spark Capital and Foundry Group. The new funding comes at a time of amazing, accelerated growth at Triggit. Recognized internationally for best-in-class dynamic retargeting on Facebook and other ad exchanges, Triggit is investing more in engineering and talent to deliver continued high-performance campaigns for advertisers through News Feed retargeting and … Read More →

Today’s blog is cross-published with FBPPC. By Prachi Mishra, Marketing Associate Since the Facebook Exchange went live, we’ve been fielding questions from hundreds of the world’s largest e-commerce and travel advertisers. And while we’ve gotten nearly every question in the book when it comes to retargeting on Facebook, we’ve noticed that there were several that kept coming up. So we decided to revamp our new FAQ section and, in the process, honed in on the top 10 questions the world’s largest direct marketers ask about the Facebook Exchange. 1. How does Facebook Retargeting work? Let’s look at the example below. … Read More →

This is cross-posted from the official Padrino blog and written by the original authors of Padrino. By Nathan Esquenazi One of our core Padrino members DAddYE has moved to San Francisco recently and has joined as a developer at Triggit. The Padrino core team has always been a very distributed team with each of us living in different places until recently. Since Davide, Josh and I all live in the city now, we thought it would make sense to host our first meetup in San Francisco. Triggit has graciously agreed to let us use their office for the meetup and some … Read More →

By Zach Coelius CEO, Triggit Wow, for being such an amazingly good year for Triggit, I sure whiffed on my predictions for 2012. Somehow, I missed across the cheap viagra tablets board and yet the last 12 months have been the best we have ever had. What can I say other than I hope I do just as well for 2013. Here is what I would say a year later: “1.  Google. 2012 is going to be the year of Google just like it was in 2010 and 2011.  The boy and girls over there have built an amazing stack, market … Read More →

Last event of 2012 about the Facebook Exchange to be held in São Paulo, Brazil As winter approaches Triggit’s escaping to 90 degree temperatures in the beautiful city of São Paulo, Brazil, to end a series of panels educating the o order viagra nline advertising industry about the Facebook Exchange opportunity. Brazil was an obvious location to host our first ever international event about FBX as it’s a country that boasts the second highest number of Facebook users. The interest from advertisers was so great that we already had 80 out of 100 spots filled the first week of November … Read More →

Today’s blog post is cross-published with FBPPC, the leading source for Facebook advertising news and views. By Christina Park  Since the Facebook Exchange launched two months ago, the data analytics team here at Triggit has been finding more and more evidence that proves the Facebook Exchange is the biggest opportunity for direct response marketers to jump on since paid search. In case you’ve missed it, let’s recap the reasons why Facebook is breeding a retargeting landrush: #1) Scale: Over one billion people – including most of your customers – are literally parked on Facebook and browsing on the site all … Read More →

Learn insider knowledge and new results for FBX at our FREE event! Did we mention the drinks are on us? We invite you to kick off what will be the inaugural session of our nationwide series around the Facebook Exchange during a special event on October 3, 2012. Held right in the middle of Advertising Week in New York City at the posh W Hotel, this will be a must-attend event for marketers who want to learn about the Facebook Exchange and see how they can leverage their expertise to make it the most profitable channel since paid search. Agenda: … Read More →

Torchlight Inc. (CEO Takeshi Yabuki, “Torchlight”) has formed a partnership with Triggit, Inc., a Facebook Exchange real-time bidding partner, to be one of the earliest companies to utilize Facebook ® Exchange in Japan. Facebook Exchange is a new service from Facebook, which enables marketers to bid in real time. Triggit was selected as one of the early partners for the Facebook Exchange, and Torchlight chose them to power their clients because of their ability to provide a scalable bidding system, FBX-ready dynamic creative and algorithm, server-side cookie store and flexible pricing for advertisers and agencies. Torchlight is excited to be one of … Read More →

It’s been a full day here at Triggit – we launched a shiny website with a Data Insights and Products page, as well as a video educating our users about the Facebook Exchange. In case you missed the news about the launch of the Facebook Exchange, you can get all caught up by reading our previous blog post and the round-up below: Zach Coelius’s interview with Bloomberg Video http://www.bloomberg.com/video/the-facebook-ad-network-that-s-actually-working-1hIgR7baRcyGBxyAPUfj8Q.html Facebook is Poised to Shake Up Advertising, Insider Says http://www.wired.com/business/2012/09/facebook-exchange/ “[FBX] is better – amazingly better” – Partners Share Results as Facebook Exchange Exits Beta http://www.adexchanger.com/ad-exchange-news/fbx-ftw-partners-share-results-as-facebook-exchange-exits-beta/ “Early indications are [FBX] it could be … Read More →

Let’s face it, “data” has become a huge buzzword in the world of online advertising, and the more people talk about it, the more complicated it seems. At Triggit, we truly believe in unlocking the value of your customer data, so we’ve decided to create a three part series that’s dedicated entirely to data–what it means, how to leverage it, and the types of results you’ll get. To kick off the series, we’re featuring an article by Triggit CEO Zach Coelius, first seen on Adexchanger.com, and still highly relevant today as an introduction to data. Stay tuned for more! The … Read More →