Triggit, the global leader in enterprise retargeting on Facebook, announced today it had secured $6 million in funding extend its lead in the Facebook retargeting landrush, led by North Atlantic Capital, joining existing investors Spark Capital and Foundry Group.

The new funding comes at a time of amazing, accelerated growth at Triggit. Recognized internationally for best-in-class dynamic retargeting on Facebook and other ad exchanges, Triggit is investing more in engineering and talent to deliver continued high-performance campaigns for advertisers through News Feed retargeting and future product innovations.

“Triggit is leading the way in some of the most innovative, relevant, and cost effective advertising online through the Facebook Exchange and Facebook News Feed retargeting,” says Mark Morrissette, Managing Director of North Atlantic Capital. “We are thrilled to join the team and help accelerate their growth.”

Triggit now powers the retargeting for advertisers with over 1.1 billion monthly unique site visitors in aggregate, which is over 4x the amount of traffic that Triggit was seeing when Facebook Exchange first came out of beta in September 2012. After quickly scaling to bid on the same number of people as there are users on Facebook, Triggit has reached several key milestones, including:

• Rapid international expansion: 70% of Triggit’s business is now international, heavily driven by Latin America and Asia. Prior to the launch of Facebook Exchange,  only 16% of Triggit’s business was non-U.S.
• Quadrupling client base: Triggit has grown its client base 425%, while growing its average customer size to over 5 million monthly unique visitors. 30% of its business comes from working with agencies both in the U.S. and overseas (shhh, please don’t tell Zach!).
• Going bigger, faster: Triggit’s employee count has grown 30% from just one month ago, and is looking to increase the number of full-time engineering, operations and other employees another 30% in one month’s time – much of that outside the U.S. For career opportunities, check out triggit.com/careers.
• Making true dynamic Facebook ads the norm: More than 75% of Triggit’s customers benefit from dynamic retargeting ads on Facebook, getting 2-5x higher CTRs and 2-3X higher conversion rates as a result.

“The landrush to target 1.1 billion Facebook users with relevant ads using real-time first party data is just starting.  We’re focused on this opportunity, on strong global execution, and keeping and extending our lead in dynamic creative solutions,” said Zach Coelius, CEO of Triggit. “For the next phase of Triggit’s growth, we’ll be deploying bigger and better dynamic creatives on Facebook’s News Feed, ensuring our clients benefit in time for the holidays.”

About Triggit

Having quickly emerged as the industry leader in retargeting on Facebook, Triggit is able to turn advertisers’ site cookie data and product catalogues into dynamic retargeting experiences on Facebook. Triggit’s algorithms optimize impression-based pricing and bidding, executing real time buying decisions in less than 50 milliseconds. Triggit’s development of built-in campaign attribution technology gives advertisers the first truly accurate measure of overall display media ROI, earning Triggit the title of the most transparent and effective DSP to work with.

Product Descriptions:

• Dynamic Product Retargeting – Customize dynamic creatives by product, image, description, location, etc.
• Advanced Retargeting – Offers sophisticated targeting and advertising solutions such as category, keyword, and rules-based retargeting
• Frequency capping – Avoid retargeting customers who have already purchased your product or suffer ‘ads fatigue’
• International geotargeting – One of the only DSPs able to retarget your international customers on Facebook in under 50 milliseconds

That’s right!  Starting today, Triggit’s advertisers can retarget customers with data-driven, personalized, dynamic ads on the #1 most engaging place on the web – the Facebook News Feed. Facebook is now allowing us to retarget your site visitors with Page Post Ad formats which are 50% bigger and have social elements – commenting, sharing and liking – enabled. Oh, and they’re in the News Feed; you know, that place right smack dab in the middle of the page.  To see what they’ll look like in the News Feed, take a look at our video below:

This is revolutionary for marketers for two reasons:

1. Retargeting can now operate at Facebook scale

Like the video says, savvy advertisers comb through massive first party data sets to retarget people who’ve shown strong intent but not purchased.  Although it yields stellar results, retargeting’s ability to fill the sales funnel is limited by

• how quickly & for how long you can find users after they’ve expressed intent on your site;
• the extent to which you can deliver relevant ads that mirror consumer intent;
• the cost to do so; and
• the ad’s setting and ability to catch the user’s eye

Over one billion people hang out on Facebook daily, 1.1 billion pairs of eyes focused on the News Feed according to eyetracking studies like this one.  Now, the purchase intent you’ve worked so hard to generate can drive timely dynamic ads where your customers’ attention is trained morning, noon and night.  Simply, your retargeting can finally scale!

2. Hyper engaging, hyper relevant retargeting

For right-hand side FBX ads, Triggit’s seen a dramatic increase in clickthrough rates – up to 5x higher – when the retargeting ad is dynamic rather than static. Users appreciate it when you show them things that matter to them on the social network, whether its news, comments, or products.  Looking at conversion data, it’s clear personalized retargeting works better on Facebook than anywhere else, including Google.  To get the most out of retargeting in the News Feed, you’ll need to work with a DSP that can translate millions of real-time intent signals into retargeting ads as rich and relevant as the news that surrounds them.  Few have been able to do this on FBX ads on the right-hand side, and even fewer will be able to handle Facebook News Feed scale.

The reward, though, for those advertisers that can extend their dynamic retargeting to the News Feed?  10-20X higher click volume, social amplification, and conversion rates that’ll make Facebook the Direct Response Channel Of The Year.

These are just two of the most obvious and short-term results we expect to see once our advertisers start retargeting potential customers on News Feed. As Facebook continues to innovate and more and more advertisers use the highly popular social network for both their top and bottom marketing funnel activities, the News Feed may very well evolve their sales funnel into an infinitely looping sales hourglass.

Since the Facebook Exchange went live, we’ve been fielding questions from hundreds of the world’s largest e-commerce and travel advertisers. And while we’ve gotten nearly every question in the book when it comes to retargeting on Facebook, we’ve noticed that there were several that kept coming up. So we decided to revamp our new FAQ section and, in the process, honed in on the top 10 questions the world’s largest direct marketers ask about the Facebook Exchange.

1. How does Facebook Retargeting work?

Let’s look at the example below. Jane is looking for pink high heels on Shoes.com. After browsing several pink shoes, Jane finds a pair she likes but doesn’t buy.The next time Jane’s Facebook page reloads, your third-party demand side platform (DSP) makes sure that Shoes.com wins the bid for an ad on Jane’s page. Jane sees and clicks through on the ad for that specific pair of shoes and purchases. That’s retargeting at work.

2. What is the Facebook Exchange (FBX)?

Facebook’s ad exchange officially launched September 2012. Through a DSP like Triggit, advertisers bid in real time for Facebook ad impressions, some of the web’s most valuable inventory. The Facebook Exchange is a great direct-response channel as advertisers use their own first-party data to find and retarget their site visitors on Facebook.

3. How does Facebook Exchange compare to traditional exchanges?

After running tests comparing Facebook Exchange ads against above-the-fold ads on top-quality pages on traditional RTB exchanges, we found that not only did the Facebook Exchange outperform in terms of conversions, but it delivered much better ROAS. We also found that the Facebook Exchange was better in terms of:

• Inventory: The Facebook Exchange will be over a 1/4 of all internet ad impressions once in full production.That’s 2-3x more than all other exchanges combined, including Google’s.
• Above the Fold: There’s no fold! Facebook ads follow users up and down the page, so your ads will always be in view.
• Efficiency: On average CPAs on the Facebook Exchange are 1/3 cost of the best inventory available on traditional exchanges.
• Recency: A majority of people who visit your site see your ad on Facebook within the first hour – sometimes in the first five minutes.
• Time on site: Most of your customers – over a billion people worldwide – are parked on Facebook and are browsing on the site all day long.

4. What is a dynamic creative ad?

Dynamic creative ad units are relevant, personalized ad experiences you can offer to your potential customer when advertising online. These ads can be used to showcase products and services your site visitors expressed interest in when last browsing on your site. The ad unit contains a customizable headline, image, and body copy.

5. Should I use a dynamic creative or a static ad when retargeting my site visitors?

We can’t emphasize enough how much better dynamic creatives perform vs. static ads. Not only have we seen 43% higher CTR at 1/3 of the CPA with these highly-relevant ads but we have seen conversions happening 30% faster.

6. Are there different types of dynamic creative campaigns to retarget customers?

Yes, Triggit offers two highly advanced ways of dynamically retargeting your potential customers:

• Product feed-based dynamic – The ad unit is created automatically by pulling information from a website’s product feed. This type of offering is best utilized by large e-commerce & retail businesses.
• Macro-insertion dynamic creatives – The site passes information via a pixel to Triggit, whereby we create highly relevant ads on the spot (e.g. A user completes a flight search on the site and the site passes back the query information to Triggit).

7. Is there a best position to bid for on the Facebook Exchange?

Facebook Exchange ads perform well in any position; unlike AdWords, winning the top spot isn’t necessary to see great performance. While AdWords’ CTRs plummet after the 1st and 2nd positions, performance of Facebook Exchange ads remains high because Facebook’s gotten rid of the fold – the ad units scroll up and down with the user. (For more information, visit our Data Insights page.)

8. What are the specifications and format for a Facebook Exchange ad?

The same a standard marketplace ad – 99 x 72 pixel banner ad with a 90 character body text and 25 character title.

9. How are Facebook Exchange ads different from Marketplace Ads?

While they use the same ad format, Facebook Exchange ads and Marketplace ads are two different products.

• Marketplace ads are focused more closely on upper-funnel marketing activities, such as branding and awareness. These ads utilize Facebook’s demographic data, and are focused on increasing an advertiser’s visibility on Facebook.
• Facebook Exchange ads use the same format but, unlike Marketplace, are used to retarget an advertiser’s own site visitors using the advertiser’s 1^st-party data (not Interest Graph data). The service Facebook Exchange ads offer is mainly for bottom-funnel, direct-response advertisers who want to increase conversions through retargeting.

10. Can I retarget on mobile platforms with the Facebook Exchange?

Not at this time.

To learn more common terms, visit our new Glossary page. Still have a question you need answered about FBX?  We’d love to hear from you! Feel free to leave us a comment or suggestion below.

After personally overseeing millions of dynamic travel ads flowing through our servers and driving relevant retargeting on Facebook, it’s clear to me that global travel advertisers are extremely well-suited to Triggit’s dynamic creative offering. With hundreds of origins/destination pairs, thousands of packages, tens of thousands of hotels and millions of unique visitors, large travel sites have near-infinite travel permutations. Only constantly changing, personalized, interesting ad units will reignite and convert intent-laden cookie pools.

Unlike a dynamically generated e-commerce ad unit (pretty straightforward: show a user an ad for a product they clicked on or one known to convert against their profile), travel clients present a much more interesting challenge and require just a little bit more TLC because every case is so different. Are we marketing hotels, flights, vacation packages, cruises, rental cars, or all of the above? Does the client want to use a product feed, or avoid the technical strain of constantly updating hundreds of thousands of ads? Is the site live in multiple countries, languages, or currencies?

All of these factors can add up to a very complex integration process if there isn’t a clear roadmap to reference when launching your very first dynamic campaign. In the interests of helping travel advertisers better understand the road ahead and charge into this great new acquisition opportunity, below are three best practices that set up travel advertisers for success on the Facebook Exchange.

1) Decide on a Campaign Strategy First

The key to success with dynamic travel campaigns is for both parties to be upfront about goals, capabilities, and limitations before we even begin step 1 of integration. A costly and time-consuming trial and error phase can be avoided entirely with some good early-stage communication. Here are great examples of the early discussions we had from some of our top performing campaigns:

• Define which part of the user funnel is most valuable: A client’s business intelligence unit noticed that the majority of their users completed a site search but didn’t end up clicking on a specific hotel. In that case, it made more sense to do a search-based ad creative (macro insertion) vs. a specific, product-based one (feed-based).

• Global implementation: If your site is global, a best practice would be to have a roll-out plan for each region and language and communicate that with your Triggit accounts analyst.

2) Understand Which Dynamic Strategy Works Best

Hotels: Feed-based integration (strongly encouraged)

• Why: This type of integration is best suited for our automated system since most hotel sites already have a product feed ready to go. It’s also the best format to go with since a hotel is a distinct product in a fixed location with a somewhat static price, and feeds are the most efficient way to get this type of information into a dynamic ad unit.

• Requirement: Format feed correctly in XML, and contain all the information you want to include in the ad unit

Flights & Rental Cars: Macro-insertion

• Why: The ad unit is dynamically created upon pulling information from each search result such as origin, destination, price, etc.

• Requirement: The client must be able to pass all information through the Triggit pixel in the exact format desired in the ad copy. One important thing to remember is that static logos and branded images are the only available option when creating dynamic ads via macro-insertion.

3) Look through this Dynamic Creative Implementation Checklist

Before launching your site into implementation, it’s good practice to go over the following checklist with your webmaster to make sure your site meets certain criteria to go fully dynamic with either a feed-based or macro-insertion implementation.

Once you talk the above points over with your Triggit accounts analyst and decide that dynamic implementation is right for you, we can then work towards making your campaign a 100% dynamic experience. As the following slides show, dynamic creatives can lead to a much greater, more scalable campaign compared with static ads: http://clearslide.com/v/ha9cqg7hdqqzu39s8peh

Getting onto FBX is easy. But to make it work at max scale, proper dynamic creative implementation is a must for the world’s largest travel sites.

I often read and hear skepticism from industry pundits, conference attendees, and even potential clients regarding the viability of the format of Facebook Exchange, or the Marketplace ad. I am often asked, “What can Triggit possibly do within the confines of the Facebook ad unit? And how do you do it in 90 characters or less? Who reads that stuff anyway?”  At first glance, the image space looks tiny and the text limitations is like writing a haiku for anyone trying to write Facebook ad copy. In fact, if this paragraph was the body copy of an ad on FBX, we would have already tripled the character limit! However with a little outside-of-the-box thinking and adept manipulation of first party data, the traditional Facebook ad can become an incredibly versatile and potent ad unit.

With our initial clients in FBX, we immediately saw that users were drawn to dynamic images of products they’d just clicked away from, even if the image is confined to the seemingly microscopic 99×72 ad and description. From our initial data, we found that moving to dynamic from static creative with product name and price had massive increases in click performance of over 500%.  Although the performance was already excellent for dynamic ads, we decided that it was time to do the next logical thing: A/B test dynamic ad copy to the ground.  But with 90 characters, how creative can you actually get?

We had an international client that was a perfect match for this test. They had thousands of product items to dynamically retarget site visitors with from all over the world, and had lots of creative parameters to play with including product name, price, category and description. After quickly and easily uploading their entire product catalogue into our system, we started off with a baseline model and generated our traditional dynamic product image with a title advertising a big “20% off” deal in the title line with sparse body copy that included price and the product name.  We then pitted that ad unit against an identical one, with the exception that the body copy was replaced with about 80 characters of copy related to the product image, followed by an ellipsis and a call to “…learn more!”

The results defied our expectations. Conventional display advertising wisdom said that less is more – tight, price-sensitive copy and flashy images and calls to action were thought to draw more people’s attention. However, after letting the test run to five million impressions, the text-heavy, product-related ad copy without prices was converting much better. Click-through rates were about 25% better and click to conversion rates were 50% higher, despite the fact that we were paying identical effective CPM costs for both ad groups.

Although we had clearly found a successful winner in this A/B test and proved that users can be moved by more than just price in certain verticals, we also could take a bigger logical leap: people aren’t just using the social network to look at vacation pictures or gloat about football victories, they’re also using the social network when they’re in the mood to buy, even taking the time to read the longer, more informative ad copy. Tests like these are starting to provide more light into why we’re seeing higher than expected conversion rates on Facebook Exchange compared to traditional display channels.

This is a huge win for advertisers, especially for e-tailers working with FBX partners like Triggit who are able to test and optimize different dynamic creatives. Finding a way to get 50% more conversions without doing any extra technical work is a huge windfall we’re happy to take advantage of.

Body Template A: (text heavy ad)

Body template B: (product price and name, louder call to action)

Since Facebook Exchange (FBX) launched last year, Triggit has been inundated with large direct response advertisers worldwide wanting to try out this most promising new channel.  Our Engineering and Accounts teams have worked tirelessly to bring intent-laden retail, travel, finance, auto & other cookie data to Facebook so that good advertisers could connect with their customers in a massive, brand-safe setting.  While we and other FBX partners have sung FBX’s ROI story from the infographic rooftops, no one’s revealed exactly who’s winning this game, where they’re winning, and why some are winning more than others.  With hundreds of advertisers each averaging millions of monthly unique visitors, our FBX footprint is major league, which puts us in a good position to give you answers:

Who’s Winning

The advertisers who have the most success scaling their FBX campaigns are large e-commerce and travel advertisers. Why? This is due to a few factors including:

• 2.5 million monthly unique visitors: This is the natural inflection point for advertisers to profitably spend more and increase campaign size with features like dynamic creatives
• Dynamic creatives: Static ads aren’t the entry point for verticals with large product feeds – dynamic creatives are. Dynamic creative campaigns see an immediate increase in CTRs and conversion rates, which enables advertisers to increase their campaign sizes by 8x – 10x.
• Who’s not winning: Automotive, real estate, and certain CPG categories (beauty, home care). These three verticals have large product feeds and easily see millions of unique visitors to their sites, but haven’t made an aggressive stake on FBX yet.

Although the United States has the largest Facebook user base, variations in engagement by country paint a different FBX opportunity map.  When considering a country’s Facebook user base and ‘findability score’ (the number of retargeting opportunities in a day for a pixeled user on Facebook), the Latin American opportunity is as big as, if not bigger, than the U.S.  Brazil’s opportunity is the largest by far, thanks to its hyper-engaged base of Facebookers – one pixeled user there is worth 5.3x the retargeting opportunity vs. the U.S.!

Direct response advertisers know that in SEM, ad position is king. In the early days of AdWords, little known companies like eBay, Edmunds and Priceline were able to achieve bid positions #1 and #2 with little competition. Nowadays, though, any two direct competitors in retail, travel, automotive, real estate or online dating have 57% overlap in keywords with an average ad position of 3.5-4.0.  Quite simply, competition is everywhere.  By comparison, FBX is a wide open frontier where advertiser can easily stake claims to wide swaths of productive land:

• Minimal cookie pool overlap between any two FBX advertisers: Less than 10% of cookie pools overlap, and as a consequence Triggit clients win their FBX auctions 70% of the time, with ads in average ad position 1.3 – pole position for Facebook’s 20% of the Internet.
• FBX performs well in any position: Unlike AdWords, winning the top spot isn’t necessary to see great performance. While AdWords’ CTRs plummet after the 1st and 2nd positions, FBX’s performance remains high because Facebook’s gotten rid of the fold – the ad units scroll up and down with the user.

One thing we and every other FBX partner have found is that FBX inventory in the U.S. is worth much more than it currently costs, hence the landrush analogy.  But in this case, the landrush isn’t just from New York to California; around the world direct response advertisers are seeing an effective CPC discount relative to regional average order values that is rewarding early adopters such as those in the below chart:

To see the full infographic, visit our Data Insights page.

By Christina Park

On Facebook, I find most people, including myself, to be incredibly self-absorbed. The content that we’re drawn to are the posts, pictures, and comments that are most relevant to us. My next logical leap would be to think that this type of mentality would naturally extend itself to the ads we see on Facebook.  So my first question we ask our clients is, “Who and then what?” Who do you want to show your ads to, and what do you think would be most relevant for them?

At first, advertisers are skeptical about what they can do within the confines of a 99×72 ad format. There’s actually quite a lot that can be done to personalize the ad unit and create a relationship with the person viewing it. Below are some best practices that we go over on actual calls with clients who find success with Facebook Exchange.

1) Use images from your site that the person actually last looked at.

The most important factor is drawing eyeballs to the ad. Make sure the product image is relevant to your product. It’s best if the image reflected the last picture the visitor actually saw before leaving your site.

2) The more useful information, the better.

Put in as much helpful information as possible, including a description of your product. In several tests we found that putting in a product description in place of a price yielded higher engagement.

3) Test creative and copy variations.

Work with a partner like Triggit to test multiple combination of images and text to determine which ads are the most successful and relevant.As we said in a previous blog post, dynamic ad creatives that reflect relevant product images and copy can yield 500% better performance on Facebook.

So remember this mantra when you’re trying to think about the mindset of a Facebooker who’s seeing your ads: “It’s all about me, not about you!”

By Nathan Esquenazi

One of our core Padrino members DAddYE has moved to San Francisco recently and has joined as a developer at Triggit. The Padrino core team has always been a very distributed team with each of us living in different places until recently.

Since Davide, Josh and I all live in the city now, we thought it would make sense to host our first meetup in San Francisco.

Triggit has graciously agreed to let us use their office for the meetup and some food for you.

Come join us on Thursday, January 24th at 6:30pm to learn more about our plans for Padrino in the coming year as we continue our long journey to 1.0.

We will talking about the coming Padrino 0.11 release and we want to share our plans for Padrino 1.0, which aims to be a big step forward for us since will be focused on multi-threading with a special focus on JRuby.

There are more cool things like full modularized templates, routes etc… stay tuned for more details.

We are excited about jump starting our development efforts again and would love everyone interested in Sinatra and Padrino to attend.

Please RSVP to the event so we can get a rough sense of the number of people attending. Look forward to seeing you guys there!

Triggit to host two new roadshows in 2013 in Europe by popular demand, celebrates new London office opening

After closing out last year with explosive international growth and hosting our first international Facebook Exchange roadshow in Brazil, Triggit’s hitting the road again and announcing new roadshow dates for Europe! By popular demand, Triggit’s headed to London and Paris, two cities that boast the most number of Facebook users in Europe.

As always, we’ll have free drinks, food, and of course, great content about the Facebook Exchange. If you want to reserve your spot today, please sign up via the forms below.

Paris Roadshow
When: January 30^th - 7:00PM-10:00PM
Where: Espace Marbuef - 37 rue Marbeuf, 75008 Paris

With panelists:

• Mathieu Lepoutre, Directeur du pôle Socialyse

Before joining Havas Digital, Mathieu Lepoutre co-founded Make It Social, an agency which specializes in social marketing. He was in charge of consulting, strategy, fan community management, application development, and media planning on Facebook. Additionally, he developed an unique advertising API in France to drive Facebook campaign performance for large advertisers such as Garnier, Maybeline-Gemey, 3suisses, La Redoute, and Cofidis. Socialyse accompanies brands and advertisers in the creation and engagement of communities, monitoring e-reputation, content delivery, measurement and performance analysis operations.

• Damien Bourgeois, Directeur du AdvertStream

Damien has years of experience within the digital advertising space. Having served as Client Digital at the Zenithoptimedia Group and various roles within the Vivaki Nerve Center, Damien is currently serving as Advert Stream’s Managing Director and is responsible for the Adthink-Media Group. With a strong background in using data for performance, Damien’s perspective and experience will enrich our conversation on how to best connect with the online customer today.

• Eric Boquet, Co-founder chez OneSixty2

Eric co-founded OneSIXTY2 last year to focus on using data to create a relevant customer advertising experience. He has over a decade’s worth of experience of online advertising world under his belt having spent years at Mediamind, Adnovia, and Multimania respectively. Eric will provide insight the importance of data in advertising today.

• Mohamed Laaouissi, Country Manager – France mexad

Mohamed leads mexad’s efforts in France, bidding and managing display campaigns across ad exchange platforms and optimizing campaigns towards client objectives. Before mexad, Mohamed led various sales positions at Efficient Frontier and Espotting/Miva.

• Laurent Duverney-Guichard, VP Product Marketing Gamned

Laurent joined Gamned to bring his in-depth knowledge in  online advertising to their product marketing division. At Gamned, he is responsible for defining the product and marketing roadmap for the company’s real-time advertising solutions. He was previously in charge of Microsoft’s Ad Exchange offering in France.

RSVP here: http://facebook-exchange-paris.eventbrite.com

London Roadshow
When: January 31^st - 6:30PM – 10:00PM
Where: The Building Centre - 26 Store Street, London WC1E 7BT
RSVP here: http://facebook-exchange-london.eventbrite.com/

For those of you who plan on attending, merci beaucoup and cheers mate – we’ll see you soon!

By Christina Park
Marketing@Triggit 

Advertisers who began retargeting on Facebook Exchange in 2012 saw results that they hadn’t seen since 2002. On average, advertisers were seeing 4-6x higher return on ad spend at ⅕ the cost of anywhere else, making the Facebook Exchange the best converting and most efficient online marketing channel to date. Numbers like these made large direct advertisers with an aggregate of half a billion monthly unique site visitors rush to retarget on Facebook with Triggit in time for the holidays.

So, how did the Facebook Exchange do in its first Christmas Noel? Triggit teamed up with online advertising data expert Dr. Hyungyoung Choi to unwrap key online holiday shopping insights and strategies from the Facebook Exchange. To learn the tips and tricks that top Fortune 1000 advertisers successfully used to retarget valuable customers on Facebook during the busiest e-commerce season in history, visit triggit.com/facebook-exchange-playbook to download the first definitive Facebook Exchange Playbook for free!