The Facebook Retargeting Landrush Roadshow series finally came to its last 2012 stop last week in São Paulo, Brazil
The weather wasn’t the only thing muito quenteon a December night in São Paulo. Despite being 6,400 miles away, our last roadshow in Brazil was a packed house with over 100 people in attendance – nearly the max capacity for our venue, the lovely Bar Santa Julia. Perhaps we should have guessed that Brazil was hungry for more information about Facebook Exchange, as it’s a country that boasts the 2nd highest number of Facebook users in the world. They’re not slowing down anytime soon either with a year over year growth rate of 144% and 63 million Facebook users – that’s one third of the Brazilian population!
The night proved to be an educational one as Alessandro Lima from Facebook’s Media Solutions team gave a comprehensive overview of how the Facebook Exchange fits into Facebook’s advertising ecosystem. Triggit’s Co-Founder and CEO, Zach Coelius, then shared insights around initial performance results from this deck in the panel that followed Alessandro’s talk. According to some of the attendees, there were many ‘lightbulb moments’ including the point in slide 11 – not only is FBX the most efficient retargeting channel to date, it’s also the best converting one too.
Some Brazilian friends of ours had such a great time at the event, they put together a video capturing the sights and sounds of the roadshow. If you couldn’t make it south of the equator, don’t despair – you can re-live it here!
To everyone in São Paulo, we are glad we finally had the opportunity to meet you in person. We have a feeling this won’t be our last trip to São Paulo! To stay up to date with Triggit’s latest and greatest, check out our events page. For more information, contact firstname.lastname@example.org.