Triggit’s Retargeting Solution for Facebook Enables Relevant Ads For 250M Consumers Worldwide

Triggit sees explosive growth in Q4 2012, announces new dates for future Facebook Exchange roadshows

SAN FRANCISCO–(BUSINESS WIRE)–, the global leader in retargeting on Facebook, announced today it is managing campaigns for sites with 250M aggregate unique visitors, a tenfold increase from Q2 to Q3 2012. This impressive growth reflects advertisers’ strong interest in retargeting on Facebook, Triggit’s aggressive evangelizing of this new channel, and the firm’s unique Facebook Exchange (FBX) technology and service capabilities.

Triggit Starts Q4 2012 with Record-Breaking Momentum

Since launching the first-ever retargeting campaign on Facebook mid-May, Triggit has quickly scaled to a number of significant milestones:

  • 10X more advertisers launched onto Facebook Exchange in Q3 compared to Q2
  • A 75% increase in clicks on FBX ads in Q4 compared to Q3 previous period
  • 1M+ UV/mo clients launched in five continents: Australia, Asia, Europe, North America & South America
  • Launched four new FBX-specific features, including targeting by Facebook-specific dynamic creatives, page type, geo-targeting and view-through A/B lift reporting
  • 2x decrease in the amount of time it takes to launch FBX campaigns for top 1000 online advertisers; going from contract to live retargeting ads on Facebook now takes one week.

Having quickly emerged as the industry leader in retargeting on Facebook, Triggit is now accelerating, turning advertisers’ entire product catalogues into dynamic retargeting experiences on Facebook. With the busiest shopping season of the year right around the corner, Triggit now partners with over 100 of the largest retail, travel, finance, automotive and services advertisers across the globe to create dynamic creatives and advanced targeting campaigns on Facebook.

“Facebook Exchange presents an opportunity to large, ROI-focused advertisers and agencies that hasn’t existed since paid search in the early 2000’s,” said Chris Zaharias, Triggit’s Chief Revenue Officer. “Conversion rates from retargeting are two to four times higher than retargeting elsewhere, and since Facebook’s global reach and engagement is so huge, companies worldwide can for the first time start and maintain a dynamic dialogue powered by 1st and 3rd party data. We predict this shift to Facebook Exchange will become the #1 new online initiative for large direct response advertisers in 2013.”

New Roadshow Dates Revealed

Following the successful kickoff of the series The Retargeting Landrush on Facebook in New York City earlier this month, Triggit announced three new dates and locations after receiving high demand from several cities from all over the world asking them to come and present. Content at the event will include new FBX campaign results and insights from Triggit, education and best practices on advertising on FBX, and a discussion on how marketers can make Facebook one of their most profitable channels yet. Registration is open to all but space is limited as the first roadshow sold out within days.

Visit www.triggit.com/events to sign up for the free event and learn more about the roadshow on these dates:

About Triggit

With over seven years of experience in providing real-time bidding solutions, Triggit also offers the following capabilities on all major exchanges, including Facebook: Control tests and view-through attribution, optimization, dynamic creatives, frequency capping, and flexible pricing. Contact sales@triggit.com or visit www.triggit.com for more information.

Contacts

Triggit
Christina Park, 415-404-6430
press@triggit.com

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